Mumbai, India (PressExposure) February 20, 2009 -- The Asian Paints website (www.asianpaints.com) has received the prestigious Web Marketing Association's Web Award 2008 for Outstanding Achievement in Web Development in the Consumer Goods Standard of Excellence category.
The website, designed and developed by Indigo Consulting (www.indigo.co.in), scored more points than the industry category average and the Web awards average.
Here's what the judges had to say about the Asian Paints website-
"I believe this site reaches its target audience."
"The idea of changing colors and using the paint calculator is a strong indication of the commitment to reach the consumer and help them make sound choices."
"The navigation is simple and comprehensive..."
Now in its 12th year, the Web Awards (www.webaward.org) is the premier annual website award competition that names the Best Web sites in 96 industries while setting the standard of excellence for all website development. This year's awards saw nominations from interactive agencies across 47 countries. The Web Marketing Association, founded in 1997 to help set a high standard for Internet marketing and development of the best websites, is the producer of the Web Award Competition.
Commenting on the award, Mr. Amit Syngle, Vice-President Sales & Marketing Asian Paints, said "We are indeed happy to have received this award, especially considering that we were competing against entries from 47 countries We firmly believe that the Internet medium presents a very exciting channel to interact with our consumers, and is going to be the preferred media for evolved consumers involved in the process of doing up their homes, hence it forms a very important part of our communication strategy. The award is also an apt acknowledgment of the efforts and capabilities of the team at Indigo Consulting."
Mrs Pragati Ray-D'souza, Creative Director, Indigo Consulting, says, "It is an honour to be recognized by an international jury and the recognition, doubtless, motivates us to continue setting the standard for world-class websites that deliver business results. We thank Asian Paints for the opportunity and their open-minded support throughout the project". Asian Paints is India's largest paint company and Asia's third largest paint company, with a turnover of INR 44.04 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 20 countries and has 28 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.