Suwanee, GA (PressExposure) January 17, 2012 -- Due to an overwhelming response to the inaugural tour in 2011, the Association Management Leadership Forum (AMLF) will kick off the 2012 tour on February 15 in Phoenix and visit 5 more major cities throughout the year. The tour was established to provide company owners and decision makers with an opportunity to learn best practice solutions for trending technologies applicable to the association management industry.
"We founded the AMLF to help educate association management company executives throughout the country on technology. We feel it's an opportunity for us to give back to those who have supported us for so many years," said AMLF presenter and Director of Sales and Marketing for AtHomeNet, Michael Curtis. "Our goal is to provide best practice solutions and business strategies that generate positive growth and prosperity throughout the industry."
The Association Management Leadership Forum is committed to identifying the most pressing issues surrounding the association management industry and promoting education and open discussion amongst industry leaders. Presentations focus on the utilization of new technology to enhance and streamline business processes and strengthen competitive advantage. Discussion topics include social media networking, search engine optimization and marketing, mobile applications, and more.
"Many attendees found the presentation introducing social media as the new 'word of mouth' to be the most informative," remarked AMLF presenter and CEO of AssociationREADY, Patrick Hixson. "Twitter, Facebook, and blogging have given association management companies another way to gain new business and communicate with clients to help strengthen relationships resulting in higher client retention rates."
"New technologies are introduced every day that create efficiencies for association management executives-the AMLF Tour shows them which applications are available and how to use them for their benefit," said AMLF presenter and Vice President of Sales and Business Development for TOPS Software.
The tour will travel to Dallas, Jacksonville, Seattle, Raleigh, and Chicago this year. Each half-day event is followed by opportunities for one-on-one and on-site meetings for attendees.