Atlanco's TRU-SPEC(R) Brand Expands CORDURA(R) Baselayer Fabric Product Line - Fabric's Unique Properties Protect Real Superheroes

Raleigh, NC (PressExposure) October 07, 2009 -- While real superheroes may not use capes, Atlanco’s TRU-SPEC® brand product line is now offering military, tactical and law enforcement personnel a full line of protective undergarments featuring CORDURA® Baselayer fabric with freshFX® fabric technology.

“We are excited to expand our relationship with Atlanco to grow the line of TRU-SPEC® apparel featuring CORDURA® Baselayer fabric,” said Cindy McNaull, global CORDURA® brand manager. “Whether they are securing our homeland or fighting enemy forces abroad, we take great pride in providing durable, protective solutions for the men and women that help ensure our safety. Their bravery, courage and valor make them true superheros.”

TRU-SPEC® brand garments made from CORDURA® Baselayer fabric are now available with freshFX® fabric technology. The silver-based additive helps the fabric resist body odor formation, thus enabling the next-to-skin undergarments to provide lasting freshness. Designed to be worn underneath uniforms, the expanded line of TRU-SPEC® brand undergarments is constructed with No Melt/No Drip CORDURA® Baselayer fabric. The patent pending 60/40 cotton-nylon fiber blend reduces the severity of burn injuries by charring instead of melting when exposed to heat. Known for its durability and abrasion-resistant characteristics, CORDURA® Baselayer fabric also provides wearers a comfortable, breathable, lightweight solution with exceptional moisture management properties.

“When it came time to reinforce the TRU-SPEC® brand product line with protective fabric, INVISTA’s CORDURA® brand was the obvious first choice for us,” said Atlanco’s TRU-SPEC® brand President, Bryan DeHart. “The CORDURA® Baselayer fabric line provides the optimal balance in performance fabric technology – and we are pleased to now offer freshFX® fabric technology to our product line-up.”

The TRU-SPEC® brand product line includes the following: • TRU-SPEC® Crew Neck t-shirt, short sleeve and long sleeve: The TRU-SPEC® crew neck t-shirt and long-sleeve shirt are equipped with a heat transfer tag to help prevent scratching for enhanced comfort and an off-set flat seam construction on the shoulder to minimize abrasion and seam stacking. Additionally, the long sleeve shirt features ribbed knit cuffs to avoid friction and thumb loops to aid in putting on more layers.

• TRU-SPEC® Mock Turtle Neck, short sleeve and long sleeve: Designed for style and comfort, both the mock turtle neck short sleeve and long-sleeve shirt are equipped with a heat transfer tag to help prevent scratching for enhanced comfort and an off-set flat seam construction on the shoulder to minimize abrasion and seam stacking. Additionally, the long sleeve shirt features ribbed knit cuffs to avoid friction and thumb loops to aid in putting on more layers.

• TRU-SPEC® Long Johns: The TRU-SPEC® long johns feature a flat lock construction to reduce friction, access fly and an elastic waistband to secure a comfortable fit. Additionally, the long johns feature a heat transfer tag to help prevent scratching for enhanced comfort.

• TRU-SPEC® Boxers Briefs: These new boxer briefs feature a gripper on exterior of waistband to secure shirttail, access fly with flat seam construction to reduce friction and a ribbed knit hem to prevent abrasion. Additionally, the boxer briefs feature a heat transfer tag to help prevent scratching for enhanced comfort.

The TRU-SPEC® brand product line now featuring CORDURA® Baselayer fabric enhanced with freshFX® fabric technology will be available in sand, white, marine, black, navy, foliage, heather grey and olive drab. For a complete list of dealers, distributors and color availability please visit the TRU-SPEC® brand Web site at http://www.TRUSPEC.com. Additional information about the patent pending CORDURA® Baselayer fabric technology is available at http://www.DefendYourBase.com.

About CORDURA® brand INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit http://www.CORDURA.com.

About INVISTA INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit http://www.INVISTA.com.

About TRU-SPEC® brand by Atlanco Since 1950, Atlanco has been a leading supplier of personal equipment, material and uniforms to the military, law enforcement and public safety markets. Since its introduction in 1996, Atlanco’s TRU-SPEC® brand has been a key source of apparel for the law enforcement and military markets which has set new standards for quality manufacturing and innovative design.

About Howard, Merrell & Partners

CORDURA® Brand Inquiries:
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
http://www.CORDURA.com


Media Contact:
Elizabeth Romero/Ashley Andrews
Howard, Merrell & Partners
Tel: 919-844-2714/919-844-2746
eromero@merrellgroup.com
aandrews@merrellgroup.com

Press Release Source: http://PressExposure.com/PR/Howard,_Merrell_|_Partners.html

Press Release Submitted On: October 07, 2009 at 11:30 am
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