Philadelphia, PA (PressExposure) November 24, 2009 -- Krista Baker, founder of http://www.GetClientsToday.com, today announced the publication of a new audio program titled Differentiate Your Services Workshop.
In this program, Krista explains why the most effective marketing strategy service professionals can use is to clearly and concisely explain why their services are unique and better than their competitors.
"The biggest questions prospects want to know when hiring a service professional is 'What makes you different from your competitors? Why should I choose you over all the other options available to me?" says Krista Baker. "Most service professionals reply with something vague such as 'because we offer the highest quality service at affordable prices.' This answer is vague and meaningless because all their competitors give a similar answer. If they can give a specific, concrete reason why they are unique, different, or better from the competition, they can make it abundantly clear why they are the obvious choice above all others."
In The Differentiate Your Services Workshop, Krista provides a no-hype explanation of what branding and positioning are, how service providers can create a memorable personal brand, and how they can create a unique selling proposition that will set them apart from their competitors.
The Differentiate Your Services Workshop is hands on, and includes a 60-minute audio lecture, a 29-page transcription of the talk, and a 72-page workbook with 7 worksheets.