Austin Healthy Living and Good Eating Expo Adds Gold Sponsor Incubation Station and 10 of Their Portfolio Companies As Exhibitors

Austin, TX (PressExposure) April 02, 2013 -- The Healthy Living and Good Eating Expo and Austin's accelerator for market-validated CPG (Consumer Product Goods) companies, Incubation Station, today announced its co-sponsorship of the event to be held at 7601 Burnet Rd. on Sunday, May 4, 2013 from 10am - 8pm.

Incubation Station's top portfolio companies will be participating and showcasing new products to sample. The event will feature healthy and natural products, services, food and activities. Portions of the event proceeds will benefit Mobile Loaves and Fishes, and the Food Pantry, which provides meals to home bound and underprivileged families and individuals throughout the Austin area.

Incubation Station's representative companies include participants and former graduates of its 12-week entrepreneurial program that provides resources needed to succeed, including dedicated mentorship from industry experts and entrepreneurs, as well as the education, connections and growth funding required to achieve optimal success through rapid and sustainable growth.

Incubation Station's participating companies in the foods, health and beauty aids, and clothing categories include:

- Austin EastCiders - Alcoholic apple ciders made from vintage and antique apple varieties;

- World Peas - GMO-free peas flavored with all natural ingredients providing a trans fat and cholesterol-free, protein rich flavorful snack;

- GoodSeed Burgers - Gourmet veggie burgers made from local, all natural ingredients and are Vegan, GMO free, Soy free, Wheat free and nut free;

- Primizie Snacks - Primizie Crispbreads are a true chef created snack. They are an addictive, flavor forward, thick cut specialty chip with a distinctive crunch;

- Thunderbird Energetica - Whole food energy bars which are completely soy, dairy and gluten free with no added sugar packaged in 100% biodegradable and compostable wrappers;

- Sanderson Foods - Award winning salsa, steak & bbq sauces and chips;

- Dude Products - A blunt, entertaining complement to toilet paper via sanitary disposable wipes;

- Raven + Lilly - an eco-friendly, fair trade, and socially responsible brand dedicated to empowering women through design partnerships with artisans in Ethiopia and India; and

- Criquet - Vintage style polos and golf shirts made from 100% organic cotton for good green living; and

- Verb - professional grade hair care products, all made in the U.S.A., at affordable prices.

Health information and educational sessions will be offered from 10am - 5pm with speakers including educators from the American Diabetes Associations, Registered Nurse Educators, and a biometrics expert.

For a limited time, discount admission vouchers will be available on the web site. Senior citizens, above the age of 65, will be admitted free. Admission is $3 per person and $5 per family


About My City Shows

My City Shows is an Austin, TX based Event Management Company focused on bringing unique personal contact events to communities which benefit local vendors and charitable causes.

Through our community friendly events, local vendors of products and services can have the opportunity to meet with new prospective customers and consumer have access to local suppliers of goods and services in a convenient venue from which they can sample and buy from local vendors while also assisting local non-profits.

About Incubation Station

Incubation Station is an accelerator for market-validated CPG (consumer product goods) companies. We give entrepreneurs access to vital resources needed to succeed, including dedicated mentorship from industry experts and entrepreneurs, as well as the education, connections and growth funding required for companies to achieve optimal success through rapid and sustainable growth.

Incubation Station Portfolio companies participate in an intensive, 12-14 week mentoring program designed to maximize commercialization and success. Our goal is to make Austin "the place for consumer product companies" by educating and connecting entrepreneurs who want to effectively start-up and compete in this market. Select portfolio companies profiles follow.

Austin EastCiders

We use antique cider apple varieties, high in tannins and acids, to produce flavors that have not been widely experienced in America since Prohibition. These are the apples from which hard cider was traditionally made. During Prohibition many cider apple orchards were destroyed, meaning cider has since been made with eating apples. We use real cider apples, we use the wild yeasts in the apples for a natural fermentation and we add nothing which isn't present naturally in the fruit, no concentrate, no colorings and no artificial sweeteners.

World Peas

World Peas are natural GMO-free green peas flavored with all natural ingredients (no artificial flavors, colors or sweeteners). They're not your average "wasabi pea" - they're available in 7 unique and delicious flavors. They're great for snacking as they are trans fat and cholesterol free, and rich in protein. World Peas are lower in fat and calories than average potato chip (1 serving is only 105 calories and 2g fat).

World Peas are not just for snacking. You can also use them in salads and soups or crush them up for a flavorful topping. Let us know your favorite use for World Peas!

GoodSeed Burgers

Goodseed Burgers are gourmet veggie burgers hand crafted with pure sourced ingredients in Austin, Texas. Our burgers are properly prepared using soaked and sprouted grains and lentils. All of our patties are nutrient dense and mineral rich, made with superfoods, seeds, veggies, and grains. They are also vegan, GMO free, soy free, wheat free, and nut free.

Sanderson Foods

Texas-Texas brand Salsas has become one the biggest and most popular regional brands of salsa in Texas. Our salsas can be found at almost every grocery retail chain such as H.E.B, Kroger, Wal-Mart, Super Target, Randall's, Tom Thumb, Central Market, Whole Foods-SW Region, United, Brookshire's Grocery and Brookshire Brothers. We've also branched out into multiple states in Wal-Mart stores such as OK, LA, AR, NE, KS, MO, and can be found on the east coast in The Fresh Market stores.

Thunderbird Energetica

Thunderbird Energetica specializes in creating epic tasting whole food energy bars. Containing uniquely pure and highly powerful ingredients, Thunderbird bars provide consumers with conveniently packaged, nutrient dense, plant-based goodness. Each bar is meticulously handmade using the finest and freshest available whole foods that Mother Earth has to offer. Our 100% soy free, dairy free, gluten free, no added sugar energy bars gives you the same clean burning fuel humans have enjoyed over the last 10,000 years. Our wrapper is 100% biodegradable and compostable leaving nothing behind.


As children, Billy Nachman and Hobson Brown began their lifelong journey to find the perfect shirt. Over the years, the two sampled polos of all shapes and sizes: baggy, fitted, emblem/no emblem, collar up, even a brief flirtation with the cringe-worthy double-layered. Throughout this odyssey, there were some constants- perfectly worn hand-me-downs and thrift store treasures. There were the golf shirts Billy's grandfather wore in the 70s; a great polo Hobson picked up on vacation that cannot be found anywhere since in the continental United States. Tapping Billy's architecture background and Hobson's creative wizardry, the pair set off to design a vintage-inspired shirt, combining old-school preppy with a splash of hipster that would put an end to their ongoing search, while also aligning with a more environmentally friendly lifestyle.

Raven + Lily

Raven + Lily is a socially responsible brand dedicated to empowering women through design partnerships and sustainable economic opportunities. Founded by K irsten Dickerson and Sophia Lin, Raven + Lily helps employ marginalized women in Africa, India, Cambodia and the United States at fair trade wages to provide access to safe working environments, sustainable income, healthcare, education, and a real chance to break the cycle of poverty. Every product from Raven + Lily is handmade, fair trade and eco-friendly.


Verb was born at Birds Barbershop, the award-winning salons that look and feel nothing like typical salons in Texas' capital city. Affordable, professional-quality unisex haircuts was what Birds did best, but nobody wanted the expensive hair product on the shelves. Customers still wanted to look good - they just didn't want to pay as much as their haircut to do so. We went looking for something that cost less, but maintained quality. A product focused on quality over frills, like Birds was. They never found one and created Verb, with everything in the line retail priced at $12. The right price - the honest price for everything you want, and all you don't.

Dude Wipes

Dude Products, Inc. was originally founded by a long time group of Dudes in Chicago, IL. Together we decided to change the way guys go to the bathroom and engineered our first product, The Award Winning Dude Wipes®. A blunt, entertaining and complement to toilet paper.

Primizie Snacks - The basis for our crispbreads was discovered in Italy while traveling on a culinary tour through the country. The bread recipe was re-developed and became the cornerstone to our menus for Neapolitan pizzas, paninis and antipasto platters. We then discovered that when these breads were "crisped" they served as an even better vehicle for passed hors d' Oeuvres, as bruschetta for antipasti and had superior "dipability" characteristics for cheeses and hearty dips. Primizie Crispbreads became an instant favorite to all we served.

About My City Shows

Media Contact
Michael Romanies
FUEL Marketing and Sales
(512) 832-9995

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Press Release Submitted On: April 02, 2013 at 12:26 am
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