Sandy Beach, Australia (PressExposure) October 06, 2008 -- A small Australian real estate agency has had the temerity to take on Australia's largest real estate agencies.
It's offering private sale clients around the country the opportunity to sell their own home with the agents assistance in marketing only and therefore zero commission.
The agency called PropertyNow does the marketing in such a way that fsbo's ( For Sale By Owners ) can get much the same sort of exposure as the agents themselves achieve for their clients.
In a move certain to rile other real estate agents in Australia, PropertyNow has taken the bit between it's teeth in an effort to begin changing the industry from the inside out.
The agency's Principal ( Andrew Blachut) stated that he wanted to "redress an imbalance that had existed for a hundred years"
The company has stressed repeatedly that they are marketing property for people who choose the private sale option and not actually selling the property.
Since they are a Licensed agency they offer commissionable sales also ( in their local area ) and simply leave it up to their clients to decide which avenue they prefer to use when selling their home.
Mr Blachut noted that " ...other agents have complained about us for the past 2 years. They complain to Fair Trading, to the Real Estate institute and to all the real estate portals....but our legal representation doesn't allow us to be bullied by the people wanting to keep the status quo"
He added that " we love them complaining about us because apart from letting our solicitors loose on libel actions, we also benefit from the free publicity they stir up.
The PropertyNow portal will shortly begin having it's database of sale properties scraped by another real estate website called "Findmeahome.com.au"
It appears that the shakeup of the real estate industry in Australia has begun in earnest.