Gurgaon, India (PressExposure) June 21, 2012 -- Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the CRM Lead Management Report.*
"We see our position in the Leaders quadrant by Gartner as confirmation of our ability to help companies large and small grow revenue faster - which in turn has made us the fastest-growing company in our market," said Phil Fernandez, president and CEO of Marketo. "Marketo's powerful, easy-to-use technology, quickly delivers value - more win-ready leads and sales opportunities - and offers deep analytics to identify the best performing marketing campaigns. Our market leadership is fueled by continual innovation, such as our newest product, Marketo Social Marketing - the first truly integrated social campaign applications that allow marketers to exploit the power of social channels across any and all marketing programs. And then, because they are integrated with into a reporting platform, those campaigns are improved and scaled up faster than the competition."
Gartner's evaluation criteria for the Magic Quadrant for CRM Lead Management included market responsiveness, overall viability, customer experience and an evaluation of the vendors' products and services, among other criteria.
According to the report, "The success and the impact of lead management is increasing as lead management technologies mature and organizations gain expertise in managing multichannel lead processes. More than 67% of respondents identified lead management as having a critical or major impact on achieving sales and revenue objectives, and more than 69% were completely satisfied with their vendor and with application functionality."
Marketo's continued innovation was underscored last month when the company introduced Marketo Social Marketing, a suite of powerful and easy-to-use products to make every marketing campaign inherently social. The suite's first offerings, Marketo Social Boost and Marketo Social Promotions, include a new collection of social campaign applications such as video sharing, voting, sweepstakes and referrals. The products are tightly integrated with the company's award-winning marketing automation platform, so marketers can add a word-of-mouth marketing lift to every campaign, track the impact of individuals' sharing through social channels, and nurture relationships with the most influential customers.
No other marketing automation or social media marketing product offers this degree of synergy between social campaigns and traditional digital and offline marketing activities.
To learn more about Marketo's marketing automation, social marketing automation and sales effectiveness solutions, visit http://www.marketo.com, or subscribe to Marketo's blogs at blog.marketo.com.
* Gartner, Inc., Magic Quadrant for CRM Lead Management, by Chris Fletcher, June 7, 2012.
Gartner does not endorse any vendor, pGlobal eBook Publisher, AuthorZilla launches new epublishing plan for indie authors.
Global publisher AuthorZilla announces its new publishing plan, "You Succeed, We Succeed" for indie authors. Now indie authors just need to submit their manuscript, AuthorZilla will take responsibility to make their eBooks a success.
Unlike many other e-publishing service providers, where they charge indie authors for providing their services as plain vendors, AuthorZilla partners with indie authors who wish to self publish and co-invests with them in producing the eBook, distributing it, and taking the eBook to success through rigorous marketing & promotion efforts.
"This is the first time eBook publishing is being done in the true sense. Authors write while AuthorZilla takes the responsibility to make their creation a success. Till now, every e-publishing company has positioned itself as a vendor/supplier of services to an indie author who goes to publish ebook. They were never investing along with author. We have changed the game, and for the first time we stand with the author to make her eBook a success," said Saurabh Thakur, CEO of AuthorZilla.
AuthorZilla has a strong experience in providing ebook publishing services to authors and publishers. With this new plan, they have created a disruption in e-publishing space.
Authors just need to provide AuthorZilla the manuscript (MS Word) file of the proposed eBook, and AuthorZilla takes care of everything end-to-end. AuthorZilla publishes their eBook, distribute it, market it, do billing and sales management etc. Author just needs to invest $999, and AuthorZilla will co-invest $1700 to make this a successful project. Details can be found here: http://www.authorzilla.com/self-publish-ebook-author.html.
"AuthorZilla is spearheading the performance linked payout model in the e-publishing industry. That's our innovation - our way of serving our customers. With this plan, author gets the legroom to focus her time completely on writing quality and engaging content for readers. They no longer need to worry about technicalities of latest tools/technologies required for ebook production & distribution and marketing," said Saurabh.
"AuthorZilla will change the industry dynamics in coming days. We have focused immensely on cost and quality. Every service can be bought individually, or as packaged plans. Authors also have the option to take membership plans, and consume services at discounted rate," said Bhishm Singh, Chief Marketing Officer of AuthorZilla.
AuthorZilla.com is an ebook publisher product of LearningLeads Education Pvt Ltd (http://www.learningleads.com/). It is an India based global online publishing company that provided e-learning services to institutes/companies and e-publishing services to publishers. Their services have been recognized and appreciated by various corporate/institutes globally.
roduct or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work -- and work together -- to help companies of all sizes accelerate predictable revenue growth.
Marketo is the fastest growing provider in Revenue Performance Management and offers the world's first integrated solution for social marketing automation. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work -- and work together -- to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services and expert guidance are helping more than 1,900 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketoâ¢, a new brand of marketing automation tailored specifically for small businesses - the fastest-growing and largest segment of today's economy.
Marketo was recently named one of "America's Most Promising Companies" by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the "2011 CRM Market Leaders Awards Winner for Marketing Solutions" by CRM Magazine. For more information, visit http://www.marketo.com, or subscribe to Marketo's award-winning blogs at blog.marketo.com.
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