Author Dave Durand Releases New Book Entitled, Say This, Not That!

Waterford, Wisconsin (PressExposure) August 07, 2011 -- Dave Durand releases new leadership book, Say This, Not That: How to Build Trust and Motivate Others with the Right Choice of Words

Do you think that saying (or not saying) the right words can transform a situation? Do you believe that it is possible to slay conversation killers, raise standards and build trust in the work and home place? Do you know how to apologize in a way that inspires forgiveness and renews trust?

According to Dave Durand, people CAN be empowered with life-changing secrets of effective communication. Author of the new book; Say This Not That, Durand is stirring up conversations in leadership meetings, workplace water cooler gathering areas, and parent-driven homes. Drawing from his experience training more than 100,000 managers, Dave offers specific, detailed suggestions for what to say in a variety of everyday situations.

In Say This, Not That, Durand uses simple, proven techniques that are laid out for quick, easy reference.

"We had a customer that was upset and we needed to apologize to him quickly. We looked up the "apology" chapter in Say This, Not That and within minutes had an appropriate apologetic response to give our customer over the phone. I immediately called my boss and posted a message on Face book about Dave's book. Thank you." (Top 5 Hotel Chain Guest Service Representative's statement given thirty minutes after receiving a copy of Dave's book.)

In Say This, Not That, Durand provides the reader answers to life's most basic communication question, "What should I say?" He discusses:
- Building Trust
- Inspiring Others
- Correcting Behaviors
- Holding Someone Accountable
- Reporting Bad News
- Making First Impressions
- Encouraging Open Communication
- Making a Point Amidst Diversity

Durand is a business owner, motivational speaker, author (Perpetual Motivation, How to Win the World Without Losing Your Soul), and father of six. He has trained over 100,000 people-from Fortune 500 executives to stay-at-home parents.

Durand is recognized as one of the top 100 Leadership Minds on Personal Development published by Leadership Excellence Magazine, was inducted as the youngest "Hall of Fame" business award winner for Cutco Cutlery and is an international sales record breaker.

Say This, Not That is available for purchase at To schedule an interview, corporate training, or a speech with Dave Durand please contact Tamara Frinak at 920-327-3168.

Press Release Submitted On: August 07, 2011 at 9:58 am
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