Jacksonville, FL (PressExposure) July 03, 2012 -- The ugly truth...marketing a book is the author's job. While authors are excited once they finish his or her manuscript and see the finished book, they do not realize the role they play in marketing their book. Publishers may help at the beginning, but to continue selling copies of a book over time takes time and patience.
As a published author with the American Management Association, Susan Page learned the hard way how to build awareness for her product. Two years after her first book was published, it continues to sell well. A business process analyst and practitioner, Page wrote the successful book, The Power of Business Process Improvement. In THE SECRETS TO SUCCESSFULLY MARKETING YOUR BOOK (Lowell Books, June 25, 2012, $19.95 Softcover), Page shares how she made sales happen because her success with her first book is directly related to the techniques she developed in marketing her first book. And she writes her new book using the same easy-to-follow, pragmatic formula that she used in her first book.
THE SECRETS TO SUCCESSFULLY MARKETING YOUR BOOK provides a six-month marketing guide that outlines what an author has to do starting six months prior to a book's release because without a marketing effort, no one will even know that a book exists. Along with an engaging and user friendly approach to marketing, Page begins by sharing her journey in publishing her first book, when she came to the realization that marketing was her responsibility, not her publishers! She provides the details on each step, assuming no prior experience with the tools presented. She goes right to the information authors want and shares the secrets by explaining the "how" to complete a task, and not just the "what" authors have to do.
Instead of buying a book on social networking, another book on building a web site, and another book on developing a marketing plan, THE SECRETS TO SUCCESSFULLY MARKETING YOUR BOOK blends all these topics together in one organized marketing plan. Along the way, authors learn how to use these tools to increase book sales:
- web site
- LinkedIn, Facebook, and Twitter
- traditional marketing vehicles
- other author tools
With THE SECRETS TO SUCCESSFULLY MARKETING YOUR BOOK to lead the way, authors will have the power to market their book and increase sales. Once a book hits the marketplace, all authors are equal no matter who published a book.
Pub. Date: June 25, 2012
ABOUT THE AUTHOR
Susan Page is an experienced business process improvement consultant who has worked for the computer, banking, and entertainment industries. She is the author of the popular book on improving a company's business processes. Her success with The Power of Business Process Improvement, published by the American Management Association, is directly related to the techniques she developed in marketing her book. She is currently a manager of Human Resources Information Systems (HRIS) for a major entertainment company in Orlando, Florida.