Avis appoints Web Liquid and Acknowledgement to pan-Euro DM business

London, London United Kingdom (PressExposure) March 25, 2009 -- Following a three-way pitch including Rapp and incumbent McCann Erickson, Web Liquid & creative partner Acknowledgement have been appointed to develop Avis Europe's 2009 key pan-European campaigns across 13 markets.

Web Liquid will lead the media strategy, planning and buying with Acknowledgement developing the creative strategy and production.

The campaigns will be focussed on driving direct revenue whilst ensuring Avis maintains its position as a value for money, premium car rental option.

Nicola Stone, Retail Marketing Manager for Avis Europe commented, "The proposition offered by partnering with Web Liquid and Acknowledgement promises to deliver the best optimisation of Avis' Pan-European direct marketing strengths for 2009 onwards."

Tom Jordan, Managing Director of Acknowledgement said "We're delighted to be working with Avis Europe, and will work closely with them to ensure we build on the successes of previous pan-European Sale campaigns."

David Shiell, Founding Partner of Web Liquid added "We have had a long and successful relationship with Avis in the UK and are very excited to be extending our relationship out to Avis Europe where our centralised management of Pan-European media strategy will allow us to create yet further efficiencies of scale alongside intelligent execution. The appointment also makes a statement to the industry that boutique independents such as Web Liquid and Acknowledgement can compete on a wider scale against the traditional agency networks."

About Web Liquid Group

Founded in 2003, Web Liquid is an award winning, digital marketing agency with offices in London and New York. It provides marketing solutions to world-class brands such as Avis Rent a Car, Hilton Hotels and British Airways OpenSkies. Web Liquid focuses on achieving optimal ROI for its clients via specialised services including e-business consulting, communications strategy, media planning/buying, creative development, data analytics and optimisation across all digital channels. Web Liquid is a proud member of the IPA. [http://www.webliquidgroup.com]
For further information please contact: David Shiell, Managing Director, , david@webliquidgroup.com

Press Release Source: http://PressExposure.com/PR/Web_Liquid_Group.html

Press Release Submitted On: April 05, 2009 at 6:14 pm
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