Livermore, CA (PressExposure) September 23, 2009 -- Susan Gunelius, President and CEO of KeySplash Creative, Inc. was interviewed recently by California business writer Linda C Smith, owner of the award-winning business blog, âLindaâs Business Blog.â
Gunelius, besides being top executive with KeySplash Creative - a full service marketing communications provider â she owns her own award-winning blog, Women On Business. Women On Business, according to Gunelius is the ââ¦online destination for the news and information you need to be successful in the business world from todayâs thought leadersâ¦..â
Gunelius is also author of three books: Harry Potter: The Story of a Global Business Phenomenon through Palgrave Macmillan, Kick-Ass Copywriting in 10 Easy Steps through Entrepreneur Press, and Google Blogger for Dummies through Wiley.
In the interview on âLindaâs Business Blog,â Gunelius announces that ââ¦My next book is coming out in October 2009, Building Brand Value the Playboy Wayâ¦.â
Smith asked Gunelius what she thought of major businesses who donât yet embrace the internet and social marketing: Gunelius replied, in part, ââ¦The best marketing plan leverages an integrated strategy where all touch points consistently communicate the same brand message, but the key to maximizing the opportunity of the social web is giving up control and letting consumers experience the brand in their own waysâ¦.â
Gunelius added, âFurthermore, a social media strategy is best created to optimize a long-term brand-building plan supported by short-term tactics that feed into that long-term strategyâ¦.â
The complete interview with Susan Gunelius can be found at this link: http://tinyurl.com/interviewgunelius