Norwich, Norfolk United Kingdom (PressExposure) September 02, 2008 -- Highly acclaimed international speaker and co-founder of the Professional Speakers Association (PSA), Phillip Khan-Panni, will be showing dentists across the country how to market their skills better and differentiate themselves from their competition at the Faculty of General Dental Practice (UK)'s annual study day in London next month.
Sponsored by Denplan, the event will be held at The Royal College of Surgeons of England on the 12th September and Khan-Panni will present new thinking on ways to connect with patients, suppliers and staff, focusing on establishing rapport in those vital first few seconds when decisions of trust are made. He will also explain how to identify and project the compelling differences that distinguish one dentist from another, and how communication style can build and enhance relationships.
Khan-Panni, the UK's first and only world silver medalist in public speaking, believes that the need for dentists to market themselves better is similar to the plight of most small businesses across the country, and that too they can benefit from similar techniques adopted by other industries which rely heavily on person to person interaction. "Patients, like customers, have a choice," he says, "and they will choose the dentist who makes them feel most comfortable."
He adds: "Like many service organizations, their success lies in their ability to deliver outstanding customer service and establish a relationship, which ensures that the customer will not only keep coming back but tell their peers about them too." Khan-Panni's highly acclaimed book 'Getting Your Point Across" was recently republished by HowToBooks due to popular demand.
Richard Hayward, FGDP(UK) dean, says, "We feel very privileged and excited to have Phillip join us in what is certain to be an exceptional day. I have no doubt that delegates will come away from the event enthused with ideas and techniques to help them see tangible improvements in their interaction with both patients and colleagues."