BBC Dragons' Den Star to Keynote at 7 Graces Global Conference for Business Ethics and Sustainability

London, England United Kingdom (PressExposure) May 09, 2012 -- From June 22nd through 24th, 2012, London will be the site of the first 7 Graces Global Conference (7GGC), bringing together hundreds of participants wishing to express their commitment to business ethics, corporate responsibility, social wellbeing and environmental sustainability (

The 3-day conference will take place on Friday June 22nd through Sunday 24th, 2012, at The Window, 13 Windsor Street, London, N1 8QG, United Kingdom.

To encourage as many people for around the world to attend without increasing their carbon footprint, the conference will also be offered via interactive Live Stream, accessible from anywhere in the world with Internet access. Live Stream participants will be invited to share their opinions, questions and innovations via 'virtual breakout sessions', which will also be shared with delegates attending the London conference.

KEYNOTE SPEAKER for the event is RACHEL ELNAUGH, former star of BBC TV's hit show 'DRAGONS' DEN'. Rachel is the award-winning entrepreneur who created the experiences brand Red Letter Days and went on to find fame as a 'Dragon' in the first two series of BBC TV's cult business show Dragons' Den. The high profile meltdown of her business in 2005 inspired her book Business Nightmares which lead her on a metaphysical journey of personal development and discovery. At the conference, Rachel will be sharing her dramatic story of how her entrepreneurial rollercoaster and ultimate burnout shifted her towards a new approach to business where money is not the only measurement of success.

About the Conference

Brainchild of bestselling author and marketer, LYNN SERAFINN, 7GGC is neither trade show nor training event, but a meeting of minds where business owners, large and small, along with journalists, conscious consumers and members of volunteer groups will gather together to create a vision for the future of business, marketing and commerce.

SERAFINN says, "The goal of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for positive change, where ethics, values, society and the environment become integral and equal parts of the equation in our 'bottom line'.

She adds, "We hope this conference will open a dialogue about how business owners and marketers can take greater responsibility for the impact we have upon our natural environment, as well as the health, happiness and economy of our global society. The primary question delegates will be addressing throughout the three days will be 'How can we heal humanity and the planet by changing the way we sell?'"

The complete speaking roster at 7GGC

-- RACHEL ELNAUGH, Keynote speaker, author and star of BBC's Dragons' Den

-- LYNN SERAFINN, 7GGC Founder and author of The 7 Graces of Marketing

-- CHRIS ARNOLD, author of Ethical Marketing and the New Consumer

-- RANDALL LIBERO, Senior Executive Producer of VoiceAmerica Network

-- CHRISTINE MILLER, CEO/Founder Editor of Your Ultimate ReSource Magazine

-- NICK OSBORNE, from the Transition Town Network and REconomy Project

-- LEON STUPARICH, independent film editor for BBC, Channel 4, et. al.

-- LISSA BOLES, Canadian entrepreneur and branding consultant

-- SHELAGH JONES, UK marketer and founder of Spiritus Marketing Directory

About the 7 Graces Paradigm

The concept of the "7 Graces" is taken from the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by author and 7GGC founder, Lynn Serafinn, The 7 Graces are a set of values and principles intended to provide a guideline or model for our business and marketing, and indeed our lives in general:

1. Connection vs. Disconnection

2. Inspiration vs. Persuasion

3. Invitation vs. Invasion

4. Directness vs. Distraction

5. Transparency vs. Deception

6. Abundance vs. Scarcity

7. Collaboration vs. Competition

About 7GGC Founder, Lynn Serafinn

LYNN SERAFINN, MAED, CPCC, is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number-one bestseller The 7 Graces of Marketing. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. She is also host of The 7 Graces of Marketing Radio Show on VoiceAmerica Business Channel. Passionate about re-establishing our connection with the Earth, Lynn also supports the work of the Transition Town network in her hometown of Bedford, England.


7 Graces Global Conference
Lynn Serafinn, Founder/CEO
Vanessa Milan, Public Liaisons

Press, media and other queries, please contact 7GGC at:
or call (in the UK) 0845 880 25 28.

To register for this event (either in London or via Live Stream) please visit

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Press Release Submitted On: May 09, 2012 at 5:56 pm
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