Sydney, Australia (PressExposure) May 09, 2012 -- In late 2011 BDRC Continental, based in the United Kingdom, and Jones Donald Strategy Partners, a market research agency in Sydney, Australia announced the formation of an alliance creating a new entity in Australia; BDRC Jones Donald. To reflect the development of the new brand as well as the increased range of research techniques and products available, the research agency has now officially launched its new website http://www.bdrc-jonesdonald.com.au/.
The new website reflects the expertise that was held within Jones Donald Strategy Partners as an organisation, while also highlighting the additional research techniques and products available as a result of the alliance. This includes ZMET® - a patented qualitative market research technique developed by Professor Gerald Zaltman at Harvard Business School. ZMET is grounded in neuroscience and is used to help identify the underlying feelings and motivations of human behaviour. It is considered an ideal tool for repositioning brands and categories for further growth.
A further product that will be publicised on the website is the Australian Landlords panel. This is an indispensable source of insight for mortgage lenders, insurers, letting agents, government departments and many others. The Landlords Panel draws on the extensive expertise of BDRC Jones Donald's UK alliance partner, BDRC Continental, which first initiated this award winning annual report in 2006.
Roger Donbavand, Managing Director at BDRC Jones Donald said "the new website really does continue to highlight BDRC Jones Donald's intention to focus on strategic market research, but now with the added advantage of a repertoire of innovative research techniques and products, the business is well positioned for growth within the Australian market". Mr Donbavand, who recently moved to Australia as a result of the alliance said he was excited by the prospect of working with Australia's leading blue chip companies, following the business' mantra 'helping clients succeed in business'.
For more information please contact Isabella Teixeira, BDRC Jones Donald +61 2 9267 6444.