Phoenix, Arizona (PressExposure) October 12, 2011 -- Individualpreneurship is a mindset for income generation for the fully-employed, self-employed, under-employed, and unemployed, whether working for somebody else, for themselves as sole-practitioners, while planning the next ventures, or just in-between opportunities. Opportunity is just beyond an individual's comfort zone, and the individualpreneurship discipline provides the framework for capturing it.
"The book is quick and handy reference guide," said Nigel A.L. Brooks, President of The Business Leadership Development Corporation and managing member, Nigel Brooks, LLC. Brooks is an individualpreneur, entrepreneur, business owner, management and marketing consultant, motivational speaker, and expert author.
"Establishing the individualpreneurship mindset enables an individual to exert more control over all of their income generating activities, whether fully-employed, self-employed, under-employed, or unemployed," Brooks added.
The individualpreneurship discipline embraces the enterpriship disciplines of entrepreneurship, leadership, and management, which apply to every individual in business, whether fully-employed or not. Understanding enterpriship disciplines is extremely important for success as both an employee and as an entrepreneur/business owner. In the corporate world, leadership and managerial capabilities are essential for advancement through the ranks. Thinking and behaving as an "individualprise" helps an individual perform better for their employer, especially in an executive capacity, because they understand the concepts of income generation and expense, asset, liability, and capital management. For visionaries in the corporate world, intrapreneurial capabilities are also important for enacting change.
"For those seeking employment positions, recognizing that a job search is a marketing campaign, just as for a business, improves the likelihood of a satisfactory result," emphasized Brooks.
Simultaneously, with the launch of the ebook, Brooks is announcing "Individualpreneurship" as a new area of practice that is aimed at helping individuals develop multiple sources of income in uncertain times.
"This area of practice is aimed at people who have previously been employed, but are now interested in entrepreneurship, business ownership, and/or contracting, who have little to no prior experience in self-employment," Brooks explained.
The economy is restructuring, and trends in globalization and information, process, telecommunications, and transportation technologies are causing a complete change in the way that individuals will earn income in the future," he said. "In the future, there will be a small number of very large global companies and a larger number of specialized boutiques that both offer employment to qualified individuals. Beyond that, there will be a very large number of individualprises, consisting of individualpreneurs who provide services as independent contractors to other enterprises, market products and/or services for others, and deliver products and/services directly. Many of these activities will be performed over the internet by webpreneurs.
The Individualpreneurship practice also includes the "Achieve Plan B" program that is aimed at helping individualpreneurs develop multiple streams of income for uncertain times, and for paying off debt.
Nigel Brooks, LLC will be offering mentoring and coaching programs to individuals, primarily over the internet; BLD will be offering publications and seminars as part of the Nigel Brooks Seminar series.
Brooks has substantive experience in business and technology strategy formulation and planning, organizational reviews, and performance assessments in both North and Latin America, Europe, and Asia-Pacific through prior roles at E2020, American Express, Booz Allen Hamilton (now Booz & Co.) and Andersen Consulting (now Accenture). He was also president of Javazona Cafes, Inc. - an award winning European-style gourmet coffee and catering business concept. He was a pioneer in the field of ecatering.
The mission of both enterprises is to "enhance the livelihood of enterprises, and both the personal and professional lives of individuals by helping people reach their goals from vision to value."