London, United Kingdom (PressExposure) September 03, 2008 -- BT Tradespace has announced it will work with TradeDoubler and buy.at to manage its affiliate marketing programmes in the UK.
The new programmes look to drive increased awareness of BT Tradespace [http://www.bttradespace.com/], further supporting its online strategy and extending business reach.
As part of the focused online drive, BT Tradespace will also be running complementary email and banner campaigns as well as Pay-Per-Click activity. Utilising TradeDoubler's and buy.atâs performance-based services means publishers will be rewarded for each new Tradespace set up ensuring enhanced programme performance in terms of earnings per click.
BT Tradespace is a unique and dynamic online community that brings small businesses and individual sellers together with potential customers and partners to do business.
With more than 170,000 businesses already signed up, the service, which is free to join, allows businesses to quickly and easily create and post content on the web and link to complementary businesses.
Each BT Tradespace memberâs page includes space for business advertising [http://www.bttradespace.com/], allowing them to add blogs, photos, podcasts, contact information, maps, virtual business cards and Click-to-Call. Businesses can also join the online community [http://www.bttradespace.com/] - making BT Tradespace a customisable and multi-dimensional site for marketing and interaction.
Jen Mowat, Director of Online Services, BT Business, said: âWe are continuing our commitment to our customers through investment in our marketplace [http://www.bttradespace.com/], and TradeDoubler and buy.at provide a trusted and credible service for supporting our online strategy.â
She continued, âThis programme builds on the work weâve done to date and allows us to deliver a tailored approach for customers, so they get exactly what they need to market their company, network, sell products and services and ultimately drive their business.â
Lara Kelly, Client Services Director at TradeDoubler, said: âWe are delighted to be working with BT Tradespace on such an important part of its marketing strategy. BT is a trusted brand and we want to build on its success. With a decade of experience in affiliate marketing, we are consistently finding more innovative ways to deliver new services that add value to our clients, and we look forward to a successful programme for BT Tradespace."
Sammy Elazab, Account Director at buy.at, said: âWe are excited about the addition of BT Tradespace to our current portfolio of BT products on the buy.at network. We look forward to working closely with BT Tradespace to ensure they benefit from the optimisation of the affiliate channel. buy.atâs unrivalled affiliate relationships and cutting edge technology will ensure incremental value to the client.â
Notes to editors
For more information contact: Leslie King Senior Media Relations Manager PP A5P BT Centre 81 Newgate Street London EC1A 7AJ 020 7356 5383 [http://www.bttradespace.com]
Inquiries about this news release can also be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK, dial +44 20 7356 5369
All BT Group news releases can be accessed via: http://www.bt.com/newscentre