Gloucester, United Kingdom (PressExposure) September 23, 2009 -- The UK's largest voucher and discount site can today report that online baby product retailers are currently experiencing the highest ever sales levels since e-tail records began as a result of the UK currently experiencing the highest fertility rate of the last 15 years.
MyVoucherCodes has discovered that one in every six sales or searches on its website over the last 3 month period have related to baby or infant related products or services.
The site, which is the largest of its kind, believes the increase has come as parents and relatives are now more switched on than ever before to the fact that the best savings on baby products are online.
The biggest winners in the online shopping baby boom are Mothercare, Early Learning Centre and Boots who have all had an increase in traffic via the voucher and discount code website.
Speaking about the sudden baby boom Mark Pearson, Managing Director of MyVoucherCodes said,
"Parents want the best for their kids and are hunting and searching online to try and find discounts on the big brands. Combine this with the sudden baby boom and you can understand why one in every six sales online are baby product related".
He continued, "We are at the stage where baby related searches are dominating our weekly and monthly Top Ten Most Searched for Items and it is a really healthy time for those looking to sell baby and infant products".
The Top Five most searched for Baby Products on MyVoucherCodes are:
1 Bugaboo pushchairs and buggies 2 Quinny Buzz buggy 3 Tommee Tippee equipment 4 Nursery Furniture bundles 5 Baby gates
For more information visit http://www.MyVoucherCodes.co.uk