Bangalore-based Differsense Ventures Launches Reading Hour: Promises it to be a Quality Magazine

Bangalore, Karnataka India (PressExposure) June 18, 2011 -- Reading Hour ( is an English bi-monthly print magazine of short stories, poetry, interviews, general interest articles and reviews, targeting adults who love reading. Launched recently in January 2011, Reading Hour aims to encourage Indian writing as well as the reading habit among those who find novels a challenge on their time.

What readers are saying about Reading Hour:

"I spent a pleasant reading hour going through it. The magazine has a good feel to it and I enjoyed the varied selection."

-Nirupama Subramanian, author of the bestseller 'Keep the Change'

"Just one volume is out. But issue was promising. Barring one story, all short stories had beautiful twists and ends."

-Poonam Sharma, a blogger who blogs on books. She refers to Reading Hour as one of the best Indian magazines for short stories

"While there's still a dearth of good literary journals in India, I was pleased to see the first two issues of a new bimonthly magazine called Reading Hour,.. the format is simple and reader-friendly: included in the magazine's 60 pages are short stories as well as poetry, essays, book reviews and author interviews. It's a promising start and I hope they get the distribution they deserve. ...."

- Jai Arjun Singh, the well known Delhi based writer and journalist who writes on books and films

What Reading Hour says about itself:

There is no dearth of lifestyle or news driven magazines which share articles on the same theme. Reading Hour establishes itself as a distinct magazine. It mainly uses Indian writers telling Indian stories, across a variety of genres making it both entertaining and informative and has repeat read value.

"The absence of such a magazine in English, coupled with the fact that there are successful regional language magazines with similar content, led us to introduce Reading Hour", says Vaishali Khandekar, Editor and Promoter of the magazine.

"Reading Hour is packed with short but interesting reads that could even be finished in less than ten minutes. We believe this will enable the magazine to fit into today's hectic lifestyle", says Arun Kumar, Co-editor and Marketing Head, Reading Hour.

What makes Reading Hour even more appealing is its price. Priced affordably at Rs.50 per issue (and Rs.300 for an annual subscription), this 60 page magazine comes in a size that is easy to carry around and read on-the-go.

Reading Hour is available in leading stores across all the top metros of the country. An electronic version is also available for subscribers around the world.

"The May-Jun 2011 issue of the magazine is out and we can see on our Facebook page that readers are eagerly looking forward to it. We are also offering excerpts of our first issue (Jan-Feb 2011) as a download from our website FREE of cost to coincide with the third issue hitting the stands", adds Arun Kumar, Marketing Head, Reading Hour.

About Differsense Ventures

Reading Hour is published and promoted by DifferSense Ventures LLP. The LLP is in the business of developing publishing and promoting through print and various other media, informative, educational or general interest material.

For more information, visit

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Press Release Submitted On: June 18, 2011 at 2:12 am
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