Bradenton Beach, FL (PressExposure) September 08, 2008 -- Bascom Hill Publishing Group announces the release of The Educated Franchisee: The How-To Book for Choosing a Winning Franchise by Rick Bisio, one of countryâs leading authorities on franchising. The Educated Franchisee guides prospective franchise business owners through all the steps necessary to make sound, profitable business decisions.
âOver the years Iâve been honored to help thousands of people make high quality business decisions in regard to franchisingâ said Bisio. âThe Educated Franchisee is 100% focused on guiding the reader through a logical self-qualifying process that helps them make the right decision. For some people this means purchasing a franchise. For others this means getting a job. With the right information, the reader will be able to make the right decisionâ
The Educated Franchisee focuses on three important faces of business success:
1) Preparing Yourself for Business Ownership: The first five chapters of this book are focused on helping the reader decide if business ownership is truly something that makes sense as a career and life choice. 2) Getting it Right the First Time â How to Examine a Franchise: The second section of the book is focused on educating the reader on how to dissect a franchise system. Some franchise systems are great but others should are not very attractive investments. This how-to manual coaches the reader through the steps that assure a thorough exploration of franchise business ownership and thoughtful decision making. 3) Youâve Found the Right Business â Now the Journey Begins: This section provides the new entrepreneur with valuable perspective on the mental mind set for success in franchising. By following the few steps in this section, you will position yourself for a fulfilling voyage as an entrepreneur and franchisee.
Bisio earned his reputation as the franchising worldâs leading teacher and matchmaker by leveraging his wisdom and insight gained from his own business-building and from the experiences of his âraving fans.â
Prior to providing consulting advise and writing The Educated Franchisee, Bisio was instrumental in the international growth of such brands as Popeyeâs Chicken and Biscuits, Churchâs Chicken, Seattleâs Best Coffee, and Cinnabon.
âThis book fulfills my dream of sharing my experiences more broadly,â Bisio said. âThis is the perfect tool for those who are exploring business ownership for the first time. Itâs easy to follow and grounded in real world experiences.â
The book is co-written with Mike Kohler, a longtime communications executive with a strong franchising background. Kohlerâs experience includes franchise ownership and recruitment of prospective franchisees.
âFrom my days as a franchising novice to my challenges in business, this book captures the full spectrum of Rick Bisioâs coaching, an education that every prospect will find useful,â said Kohler.
Rick Bisio of FranChoice Consulting is the author of the book, The Educated Franchisee. To learn more about how to identify a great franchise businesses and stacking the deck in your favor, go to http://www.educatedfranchisee.com
Contact: Mike Kohler, writer The Educated Franchisee 913-780-2537 firstname.lastname@example.org This press release was submitted by Right Now Marketing Group, LLC