Marikina, Philippines (PressExposure) November 24, 2009 -- Getting indexed is one of the many main purposes of SEO or search engine optimization. After a website is developed and uploaded on the internet, making it available for use of public users, internet marketing techniques are then employed to make their website more visible on the internet. One of the most popular techniques used is SEO, or search engine optimization.
There are many methods employed in an SEO campaign. One of the most important is techniques used on how a website could get indexed. One way is through submitting one's website to different web directories. According to SEO Philippines consultants, examples of web directories are these two major directories, the Yahoo Directory and the Open Directory Project in which both require manual submission and human editorial review.
However, some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Google, on the other hand, offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Other than submitting one's website or XML sitemap to a web directories, other methods are also used to increase a website's visibility in the web through optimizing on-page factors such as inside linking and code optimization. According to SEO Philippines consultants, these other methods are more popularly known in the market as On-Page SEO. On-page SEO techniques include:
Cross-linking or inside linking - This technique involves placing links that points inside the website, or cross linking between pages of the same website. Giving more links to main pages of the website, to increase PageRank used by search engines. Keyword rich contents - Content is very important in SEO. Keyword rich text in the webpage and key phrases, so as to match all search queries.
HTML codes such as Alt Tags and Title Tags are also used to contain several keywords. URL optimization - Optimizing the website's URL is also important by containing several keywords. Meta Tags - These are also popular mainly because of its importance in search engine crawlers. However, according to SEO Philippines consultants, its importance in SEO have reduced recently due to search engine taking of its weight in ranking.