Navi Mumbai, Maharashtra, India (PressExposure) July 07, 2007 -- Bharat Book Bureau, a leading market information aggregator has put forth a report 'Batteries Forecasts to 2011 & 2016'
(http://www.bharatbook.com/detail.asp?id=50032) Growth will be driven by such factors as strong demand for battery-powered products like cellular phones and digital cameras, and heightened production of light motor vehicles. Market gains will also be assisted by an ongoing shift in the product mix toward more expensive batteries (such as lithium-based cells) that deliver improved performance for highdrain electronic devices.

Additional Information

Primary battery demand to outperform secondary battery market Sales of primary batteries are expected to increase faster than secondary battery market gains through 2011, due in large part to increasing usage of primary lithium and other high-performance battery chemistries in high-drain applications such as digital cameras. Secondary battery demand in value terms will be constrained by falling manufacturing costs of rechargeable lithium and nickelmetal hydride batteries. However, the secondary battery market will be supported by rising production of hybrid/ electric vehicles and increased spending for backup power systems, particularly in the telecommunications sector.

Although lead-acid batteries will account for about 69 percent of all secondary battery sales in 2011, lithium-ion, lithium-polymer and nickel-metal hydride batteries will register the strongest rates of growth. Demand for these advanced battery types will be fueled by their high performance characteristics, as well as by continuing technological improvements.

Consumer battery applications to dominate primary battery sales Consumer applications will account for more than 70 percent of all primary battery sales in 2011, continuing an historical trend. Demand for replacement primary batteries will benefit from the burgeoning number of battery-powered portable devices in use, such as digital cameras, MP3 players and handheld games. Recent introductions of high-performance batteries based on the new nickel oxyhydroxide primary chemistry will also bolster gains. Additionally, primary battery sales gains will be supported by rising durable goods production levels, which will stimulate demand in the industrial sector.

While alkaline batteries will remain the dominant primary battery type, accounting for approximately 70 percent of sales in 2011, other types such as primary lithium and zinc-air will account for an increasingly larger share of total demand. The performance characteristics of these advanced chemistries often exceed those of alkaline cells. For example, primary lithium batteries are lighter in weight than alkaline cells and can last up to seven times longer when used in digital cameras.

Study coverage
This new Freedonia industry study, Batteries, is priced at $4500. It presents historical demand data for 1996, 2001 and 2006 and forecasts to 2011 and 2016 by battery type (primary, secondary), chemistry (e.g., lead-acid, rechargeable lithium, alkaline, nickel-metal hydride, nickel-cadmium) and market (e.g., consumer, industrial, motor vehicle, portable devices, motive power). The study also considers market environment factors, evaluates new technology (e.g., fuel cells, flywheels) and competitive energy sources, evaluates company market share and profiles 36 industry players including Duracell, Energizer, Spectrum Brands, Exide, Johnson Controls and Matsushita.

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