Suzhou, China (PressExposure) August 04, 2009 -- With every new marketing communication practice brands have plenty of room to refresh it self. When declining hit rates and increasing cost per traffic becomes the last nail to the coffin of traditional marketing mediums some new medium and communication practices pops up.
During recent times marketing communication has witnessed some 'never seen before' changes in budget allocation for brand promotion activities. Business houses across industries have given a nod to correct the skew ness of budget allocation. They are adopting innovative and cost effective mediums instead of continuous spending in traditional mediums.
The outdoor media activity is fast emerging as a promising candidate in this change. Researchers have found smaller but vibrant brand display like beach flag in natural landscape attracts the eyes of viewers with significantly higher brand recall. "Among other outdoor mediums, these beach flag is gaining popularity among media planners and marketers with a high acceleration", Confirms Mr. Goch, M.D, Easydisplay International Co. Ltd., the leader in quality display solutions. He explains that the simple reason for high demand of Easy Flying Banner, their product in beach flag category, is nothing but its low cost against significantly high efficiency. The best part of beach flag display is the ease with which it can be installed, transported or shipped
A beach flag put the most important brand message at the eyelevel of the viewer without a miss. The product available in three graphic sizes of small 70 x 190 cm, Medium 95 x 280 cm and Large 400 x 100cm to suit very kind of promotions from road show, exhibition to out of store Advertising. The durable fiberglass materials with double Oxford Bag package provides high mobility perfect for repeated use in different out door events as point of sales display. Beach flags shaped like a teardrop standing in open air with vibrant and multi colored brand messages are highly visible even in promotion events with high drive or walk by traffic. Different options for base like big base of 15 kg, Small base 9kg, Cross base, ground spike leave no scope of compromise in the stability and erectness of the beach flag display.