Atlanta, GA (PressExposure) October 26, 2007 -- Create a hook for the copy. The hook makes the reading a must read. Good copy captures the attention of the reader putting aside all distractions. A hook can be a simple statement that grabs the reader by the neck and doesnât let them go. The hook can tap into a variety of emotions from curiosity to fear. How do you find the hook for copy? Do sales detective work. Find benefits that the product creator doesnât know. Find snippets of information that the product creator takes for granted, but the customer would find useful. The product creator may have to get an outside source to seek out this information to ensure that their product can be best described. These snippets and sound bytes of information can be transformed into compelling headlines.
Another copywriting mistake is when people are afraid to ask for the order in their copywriting. Wake up the inner salesman. The inner salesman knows to blatantly ask for the order. Drop any hesitations and face the fact that the inner salesman has to run the show. Writing the copy is the easy part, while jumpstarting the inner salesman tendencies is the hard part. Take the time to focus on the inner salesman and the copy will convert better, guarantee. An inner salesman knows that while people say they donât like to be hard sold that is only part of the picture. If there is a product that is fantastic and perfect for the target reader/customer then it is a duty to hard sell the product. The target customer must be convinced that the product will make their life better. Be careful because the foundation of a hard sell is a product that is of high quality and over delivers. If it is a low quality product then one shouldnât try to sell it in the first place. When there is a hard sell do not use exclamation points or too much capitalization. This is the same as shouting the copy which doesnât work. Convey that sharing this information with the customer will better their life.
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This Press Release has been submitted by PREasy.com