Melbourne, Australia (PressExposure) March 10, 2011 -- What are Relationship Marketing Strategies? Why nowadays just showing a good product with a good graphic and perhaps a great advertisement is not enough?
People are bombarded by ads everyday much more then before; the statistics show a correlation between the increases in sales and advertisement. But people are not stupid either; they are more and more willing to but good quality products then quantity ones. But they won't buy the product unless there's a well thought approach from the companies selling it. This is where marketing strategies come into place.
Marketing strategies are methods being used by businesses to reach out to their target markets and convince them to avail of their products or services. There are a lot of tactics that can be utilized for a company's marketing plan. It just depends on the type of target audience they have and the results they want to obtain from them. With the advent of our world's technology, these strategies have evolved alongside the changes the advancement of our technology has produced. Among these marketing methods that has evolved is the Relationship Marketing.
Relationship Marketing employs a different kind of approach to its target market and is commonly used by businesses that are opting for direct marketing campaigns. Focusing more on customer satisfaction and retention instead of sales statistics, Relationship Marketing reaches out to customers and form long-term relationships with them beyond promotional gimmicks and advertisements.
Relationship Marketing is now utilizing Internet and mobile platforms in extending assistance and managing relationships to their customers. Clients can now inquire directly to the company and can expect speedier feedback from them. The secret in a successful relationship marketing implementation is to put the needs and wants of your customers first before your own. Make sure that their perception of your company is one that is after their customers' welfare and benefit. Presenting to your customers the image that they want to see will help in obtaining a favorable response from them instead of being intrusive and bombarding them with countless spam mail or advertisements.
Customers want to feel at ease when approached, they don't want to give out private information like when someone knock on your door and ask you lot of questions; they didn't ask to be approached. We, as marketers, should not take anything for granted; if they "let us in" is just politeness. Being let in is just a courtesy, so we'll have to thread softly on Tipp toes. Customers are happy to buy if they need something, are you really concerned about their needs?
Customers, especially those online, have access to a lot of information, and most of the time they can easily perceive marketing write-ups that are just after their money. That is why, to be a relationship marketing success, one should be able to build solid