Gurgaon, India (PressExposure) April 14, 2012 -- Bellurbis Technologies, a leading developer of mobile apps, has launched a white paper that focuses on the different between mobile apps and mobile web and and tips on choosing between the two. The White Paper is titled "Choosing Between Mobile App and Web" and is available for download at http://www.electronics-eetimes.com/en/choosing-between-mobile-app-and-web.html?cmp_id=34&news_id=222912042
Bellurbis believes that businesses today face challenging decisions when it comes to their mobile strategy. With the ever growing landscape of mobile platforms, companies must first focus on which platform best supports their business and user audience. Once a strategy has been implemented, they must then decide whether to develop a native, mobile or hybrid app.
The White Paper points out there's a lot of momentum around apps right now, but the mobile web is not to be discounted. There are clear arguments for both applications and mobile sites. While some companies believe that mobile development priorities should be focused on either a mobile site or an application, the reality is that consumers are using both channels.
As long as mobile remains a relatively new frontier, the "app vs web" question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.
Bellurbis is a mobile applications and solutions company working for various media companies, telecom operators, enterprises and content providers. Bellurbis harnesses the immense power of mobile technologies to solve compelling business problems. Bellurbis is represented by a management team with rich domain expertise backed by solid business experience to deliver superior mobile solutions.