Best Of The International Denim At Your Doorstep- The Collective Presents The Denim Awards

Mumbai, Maharashtra (PressExposure) August 17, 2011 -- For Immediate Publication

The Collective invites you to the first ever Denim Awards. The store rolls out the red carpet for the best in Denims.

The Oscars, the Grammy's, the Emmys, MTV Style Awards can now make way for the Denim Academy Awards. This month, The Collective focuses on denims by distinguishing them by beautiful craftsmanship, the vintage looks and styles, the constant quality of the creations, the obsessive attention to the fit, sophisticated cuts and washes and flawless details. Thereby establishing The Collective as a one stop shop for all your Denims needs.

Adriano Goldschmied, Armani Jeans, Citizens of Humanity, 7 For All Mankind, True Religion, J Brand, Robins Jean, Hugo Boss, Current Elliot, D&G, Vivienne Westwood, Nudie Jeans are the brands under the spotlight this month. This August will see The Collective announce awards to legends that have rocked audiences around the world with their unique trendsetting styles.

The Collective offers the best in denims this month. These awards highlight the distinct trends that the various brands emulate. The Collective helps you choose the best fit for you this season!!!

Categories of the various awards are as follows:

AG ADRIANO GOLDSCHMIED: Awarded in appreciation of attention to detail in recreating true vintage washes an impeccable fits. AG creates a unique story in every pair, and consistently creates excellence. A true star year after year.

D&G: A pair of jeans created by the duo who reflect their personalities on their denims. Cool & Chic. Edgy & Raw. Denims with a distinct look that take you straight to the centre stage

CURRENT ELLIOT: Current Elliot wins for its effortless stand for individuality, dressing without rules, mixing high & low with confidence & flair. And for allowing you to create a different look every time.

HUGO BOSS: In a world of flash & bling, Hugo Boss spends time on classic innovation and out-standing creativity. Perfect fits & select fabrics and attention to detail ensure that when you are in Hugo Boss, you are in limelight.

ROBIN'S JEANS: The distinctive embroidered wings on beautifully crafted denim- where the Californian spirit of freedom meets French chic and innovation.

J BRAND: The slickest cuts & the perfect fits. Denim manufacturer Jeff Rides wields his scissors with celebrity stylist Susie Crippen to create a sharp, sophisticated jean with no excess embellishments. Never a dull moment in this story.

ARMANI JEANS: With 30 years on centre stage this legend of Italian style & celebrity endorsements is no stranger to the flashlights of success. The signature eagle is always on top of any awards list.

7 FOR ALL MANKIND: These are the jeans that led the LA Denims movement out of the city & on the worldwide stage. Supreme innovation in fit detail and washes, these jeans show the way to the rest. And are versatile enough to fit effortlessly into the starring role as well.

CITIZENS OF HUMANITY: Citizens of Humanity tell their story with lyrical perfection any way you view them: classical style, vintage look, outstanding quality & superior fit. Hand- crafted and produced in small batches for that perfect finish and attention to quality. There's no credit titles needed when you see a pair.

NUDIE JEANS CO.: Making a debut at The Collective is this young hip Swedish denim brand with its distinctive pocket detail on an array of washes & fits. Nudie has the ability to morph into a second skin- like an old friend here to stay.

VIVIENNE WESTWOOD: With her 'Punk Heritage' and excellence in cut & drape, this collaboration with Lee brings the creativity & energy of Westwood with the denim expertise of Lee.

TRUE RELIGION: Awe-inspiring effects. 70s- Inspired jeans wear, with trendsetting graphics, embroidery, fashion forward seams. There ain't no sequel that stands up to this look.

All this and more only @The Collective in your city...

Level 2 and 3, Palladium Mall,
High Street Phoenix, Senapati Bapat Marg, Lower Parel, Mumbai

40Vittal Mallya Road,

Level 1&2, Ambience Mall,
Vasant Kunj, New Delhi

Store Hours: 11.00 a.m. to 9.00 p.m. daily.

About Clea PR

About The Collective

'The Collective' is a super-premium lifestyle retail chain that was launched by Madura Garments Lifestyle Retail Company (MGLRC), a group company of the Aditya Birla Nuvo. A first of its kind retail concept, the brand has seen a host of international apparel and accessory brands making a foray into the country for the first time.

Press Release Source:

Press Release Submitted On: August 17, 2011 at 6:14 am
This article has been viewed 25878 time(s).