Kansas City, MO (PressExposure) April 08, 2012 -- MB Roofing, Inc. - Local contractor MB Roofing, Inc. has just launched a blog series on roofing fundamentals for homeowners. The move is intended to modify the customer habit of calling in Kansas City roofers the last minute.
The Source of Hesitations
A known segment is put off by the cost of a roofing job. "Of course, nobody wants to have to pay at least $10,000 for a roof," agreed MB Roofing, Inc.
The company had earlier rolled out a no-charge, no-obligations roof quote policy to ease price-sensitive homeowners. Customized cost assessments are made only following the on-site survey.
All efforts are designed to encourage homeowners to opt for small and periodic repairs instead of one-time expensive re-roofs or roof-overs, the company said.
Despite the $250 worth of professional fees that prospects can save from the free roof inspection and estimate, a few never attempt to call the number or fill out the web form.
These homeowners are the target audience for the blog series.
Confident and educated customers are more pro-active homeowners, believed MB Roofing, Inc. The more homeowners understand how important periodic and preventive maintenance is, the earlier they will take action.
The company hypothesized that some households shy away from professional roofing help because they lack the confidence to express their concerns and understand what their roofer is trying to tell them.
Back to Asphalt Shingle Basics
The series goes back to the fundamentals of asphalt shingles - deemed by the residential construction industry as North America's "most popular roofing material" - and introduces homeowners to industry jargons, composition roof failure diagnosis, and best and worst practices by Kansas City roofers.
The latest reads include:
What's in a Roof?
An entry which gives a rundown of the most used roofing jargons
What Damages Roofs?
An entry which lists 13 possible culprits of roofing failures
Five Parts of a Roof
An entry that teaches homeowners the 5-part anatomy of the roof
An entry which discusses the basics of gable, hip, and salt boxes
Evaluating Asphalt Shingle Roofs
An entry which reveals how to indentify an aging roof
Why Aftercare Matters
An entry which touches on the advantages of roof site cleanups
How to Pick Shingles
An entry which offers 9 tips to make shingle selection easier
Emergency Repairs Homeowners Must Know
An entry which covers specific steps for households to follow in an emergency
The complete listing can be found at MB Roofing, Inc site. The web blog area was launched only in August 2011 and currently has 63 entries for public viewing. All blog posts are open for comments.