Navi Mumbai, Maharashtra, India (PressExposure) July 06, 2007 -- Bharat Book Bureau, a leading market information aggregator has put forth a report
'Beverage Containers in China forecasts to 2010 & 2015' (http://www.bharatbook.com/detail.asp?id=50048)
Packaged beverage consumption growth, and hence related container sales, will be driven by healthy growth in consumer spending; growing interest in enhanced or functional beverages and beverages that may have possible health benefits; rising safety concerns over unpackaged distilled spirits and ricewines; and continued high levels of new product introductions accompanied by aggressive marketing campaigns. Container demand will advance in line with packaged beverage production, with average container size expected to decline slightly, a result of an ongoing shift toward 600-millimeter or smaller-sized single-serving containers.

Plastic containers to remain dominant in unit terms

Plastic containers will continue to represent the largest segment of the beverage container market, accounting for nearly half of beverage container demand in China in 2010. Advances will be fueled by robust prospects for plastic containers used for milk packaging, based on the expanding customer base and growing popularity of flavored milk. Best opportunities will result from the ongoing proliferation of smaller single-serving PET carbonated soft drink bottles. While bottles will continue to dominate the plastic beverage container mix, more rapid growth is anticipated for plastic pouches. Supported by such advantages as reduced material consumption and portability, more beverages are being converted to pouch packaging, stimulated by a widening array of product offerings.

Paperboard containersto grow the fastest

Demand growth for paperboard beverage containers is expected to advance the fastest among beverage containers through 2010. The use of paperboard beverage containers is much more concentrated than in the case of metal, plastic or glass containers. Milk and fruit beverages account for more than 90 percent of demand, while use is essentially nonexistent in sizable segments of the beverage industry like water, carbonated soft drinks, beer and distilled spirits.

Gains will track growth in packaged beverage output, benefitting from healthy consumer spending levels and sustained consumer interest in the health benefits of the beverages.

Glass to remain second largest container material

Glass is expected to remain the second largest container material in unit terms in the Chinese beverage market through 2010, though losing market share to other containers. Demand growth for glass containers will continue to benefit from the large-scale beer production in China, for which glass bottles are the dominant packaging type. Best prospects for glass containers are anticipated in fruit beverage applications, which will be bolstered by the rising popularity of single-serving fruit beverages due to their high quality image and manufacturing technology limitations related to smaller plastic containers.

Study coverage

Beverage Containers in China is a new Freedonia study that provides you with information and analysis that you need to plan for your company’s positioning in China. Is the rapidly growing and globalizing Chinese economy a threat or opportunity to your organization? This study presents key industry data on a historical basis (1995, 2000, 2005) as well as forecasts for 2010 and 2015 by beverage container market and material. The study also considers market environment factors and indicators, reviews packaging trends, presents company market share data and profiles 33 industry competitors.

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