Los Angeles, California (PressExposure) August 24, 2010 -- Internet broadcasting company Big Media USA announced the addition of the Center of Due Diligence (CFDD) Internet radio to its station lineup. The Center for Due Diligence is an independent information and strategic services firm serving the retirement plans industry. Formerly the premier provider of 401(k) program competitive analysis, the CFDD is now focused on providing unbiased resources, industry leading conferences, ERISA Advisor Evaluation services, internet broadcasting, new media marketing and online advertising.
The Center for Due Diligence is aligned itself with Big Media USA to help their clients grow their businesses. CFDD is using Internet radio to heighten vendor visibility, position retirement plan specialists as experts and increase advisor exposure to prospects. CFDD will also use Internet radio to interview speakers, exhibitor and vendor representatives, and other participants for its upcoming Advisor Conference.
"Internet broadcasting is a low cost marketing strategy with huge untapped potential," says Founder and CEO of Big Media USA Tony DeMaio. "Companies like the Center for Due Diligence will have the ability to promote their own products and services and interview their clients, thereby obtaining third person endorsements. In addition, businesses having an Internet radio station are able to interview potential clients by providing a format for others to promote their expertise."
The audio interviews on The CFDD Station will be hosted and streaming 24/7. Each interview will open to a non-secure dedicated web page with a photo, bio and URL link. To broaden the audience, the descriptive written content is designed to optimize and drive search engine traffic to each interview. The online content will be dated and remain archived on the station for at least one year.
All CFDD station interviews are optimized on the Internet from constant online traffic that is powered by BMBC's multiple portals, stations, channels, shows, advertising and syndication. To generate even more traffic, programs are cross-linked and promoted from within the broadcasting BMBC platform.