Hollywood, Florida (PressExposure) October 26, 2009 -- Dynamic Direct, a Direct Marketing firm in Hollywood, Florida has introduced a new advertising product for small businesses that is both affordable and effective: Small Card Marketing.
Small marketing cards are the same size as a standard business card (3.5" x 2"), but they contain more than just the business name, address and phone number. Each card is designed around a promotion designed to increase sales. They can be designed as a "Customer Reward Punch Card", a "Bounce Back Coupon Card", a "Mini Menu" for a Restaurant, a "Mini Listing Card" for a Real Estate Agent, the possibilities are endless.
The idea is to create a small card that has value that will result in incremental sales from new and existing customers. Prospects will tend to hold on to them because they fit into wallets, shirt pockets and purses. Furthermore, their stylish design, quality card stock and glossy UV finish give them a valuable appearance that gets attention and more retention.
After the cards have been designed and printed. Businesses must decide on a distribution plan. Point of sale distribution is easy. Each customer is given a Small Marketing Card before they leave the place of business. Other promotions will require a bit more creativity.
* How many employees and family members are available to hand out Small Marketing Cards? * Business Neighbors can be offered a cross promotion opportunity - each one displays the others Small Marketing Cards on their counter. * Participation in networking clubs, organizations (i.e. chamber of commerce) and attend business card exchanges. * Establishments that are frequented by businesses owners and employees (dry cleaner, florist, sub shop, local restaurants, etc.) are another source. Most will be happy to reward patronage by displaying small marketing cards. * Include Small Marketing Cards in all correspondence, billing, shipments and packages send out.
Even a modest goal of just a 100 Small Marketing Cards a week will bring results. Obviously the more Small Marketing Cards put in circulation the better a company will do. A consistent effort will yield a steady stream of new business.
The program is priced at $198 for 5000 Full Color, Two Sided, UV Coated Cards including design, printing and shipping. Small Card Marketing is so inexpensive, businesses can afford to run several promotions simultaneously. For example, a client Birthday Promotion with Small Marketing Cards given out all year long will only cost about $16.50 per month. Combine that with a Frequent Buyer Punch Card and a stylish Coupon Card to attract new customers and you have a pretty comprehensive marketing campaign in place for less than $50 a month.
Small Card Marketing is also great way to test promotional ideas before spending a lot more on traditional marketing methods.