, United Kingdom (PressExposure) July 17, 2008 -- BT has selected bigmouthmedia to provide search engine marketing for The Phone Book from BT and BT Tradespace.
The deal follows pitches from seven agencies and includes both paid for and natural search.
âWe were impressed by bigmouthâs wealth of knowledge of search disciplines and their approach inspired confidence. We believe that using one agency for both paid for and natural search will pay dividends for us,â said Nick Ratcliffe, general manager Marketing and Strategy, BT Directories.
BT Tradespace is BTâs growing online community incorporating a business directory and marketplace. Customers can buy and sell products and services, find a business and network. Unlike a conventional business directory, members can use social media tools such as blogs, photos, videos and podcasts to promote their products and services.
âThis is an exciting win for us. Due to the scale and complexity of BT's operations this promises to be a challenging project, and we are delighted to be taking a lead role in ensuring the brands' continued online success,â said Lyndsay Menzies, managing director of bigmouthmedia UK.
One of the worldâs leading providers of communications solutions and services operating in 170 countries, BT's principal activities include the provision of networked IT services globally; local, national and international telecommunications services; broadband and internet products and services and converged fixed/mobile products and services.
For prospective customers, BT Tradespace provides the opportunity to get to know a business before buying from them.
The online edition of The Phone Book from BT offers both Business and Residential A-Z listings as well as classified ads.
The campaign will be tracked using DoubleClick technology.