Newton, MA (PressExposure) September 10, 2009 -- Team NICKERSON is accepting donations until the day of the event to reach a goal of $20K
Newton-based NICKERSON PR is raising money for Greater Boston youth by fielding a team of cyclists to ride 50 miles in the Rodman Ride for Kids on Sept. 26 in Foxborough, Mass. Team NICKERSON will represent Housing Families Inc., an affiliated agency for the Ride. To learn more about participating or donating to the cause, readers may follow the team's progress at the Team Nickerson Facebook page and @TeamNickerson on Twitter. The team will continue to accept donations until the race and is dedicated to reaching its fundraising goal of $20,000. NICKERSON took a big step in that direction in August, as it raised $5,000 in a benefit event at The Greatest Bar Boston.
The Rodman Ride for Kids is an umbrella matching gift charity that raises funds for youth-focused social service agencies in Massachusetts. The Ride and its affiliated agencies raise funds year-round, culminating with The Ride event, a 25-, 50- and 100-mile non-competitive cycling tour, each fall. The expenses associated with the Ride for Kids are less than 4 percent of the total revenue, and are all underwritten. All proceeds go directly to help families and at-risk children.
Since its inception in 1991, the Rodman Ride for Kids has raised more than $37 million to help at-risk children in Massachusetts. To register for the Rodman Ride, please visit http://www.rodmanrideforkids.org. To support Team NICKERSON in the Ride, donate here:
Housing Families Inc. aids 400 homeless and extremely low-income people each day, including 300 homeless and formerly homeless children. Among Housing Familiesâ goals are helping children under their umbrellaâand their parentsâheal and grow from past traumas, including losing their homes. Housing Families Inc. also offers a range of academic and emotional support, including tutoring and counseling to help children improve their grades and self-esteem.
Additional sponsors for The Rodman Ride benefit at The Greatest Bar included: NELSON/Black Cow Architects; Commodore Builders; Progressive Gourmet; CMG Promos; Pinnacle Financial Group; Cold River Vodka; Farinaâs Bicycle Center, Sunshine Tent & Party, Talent Retriever; Keystone Strategies; Infinite Media Productions; Arbonne International; Budweiser; Babelâs Paint & Decorating Stores; Pachecoâs; Cressey Performance; Bath and Body Works; Artistic Triumphs; Scott Farmelant; Smileboston and Tra-tutti.
As part of its community commitment, Nickerson PR, founded by Lisa A. Nickerson, provides pro bono public relations, marketing and sponsorship consulting to Housing Families, Inc.