Poole, United Kingdom (PressExposure) January 14, 2009 -- The benefits of cause-related marketing have been known for some time now. The cause-related marketing directory and business community, JointWinWin has just launched a new video and blog post entitled "The Billion Dollar Mindmap". In the video, editor and co-founder Tom O'Brien discusses the implications cause-related marketing has for small and large businesses alike.
The very latest research on cause-related marketing is mentioned in the video in a soon to be released report entitled "Reciprocal Profits" showing how sales and profits can be increased for a business which of course is exactly what entrepreneurs around the world want to hear during these tough credit crunch times.
"Our goal is to raise $1Billion Dollars per year for good causes around the globe through the collective fundraising efforts of the JointWinWin community. The beauty of this approach is the onus is not on any one business to raise huge amounts of money for charity, the power of positive change is down to the collective membership and not a single person or company.
Every business can afford to give a minimum of 0.8% of gross revenue to charity. Those who cannot will not be in business very long. The beauty of cause-related marketing is everyone wins. The business owner wins with more business and increased profits. Customers win as they feel good doing their part to help others less fortunate and of course good causes win too.
Small local actions lead to large global change.
This is a call to all business owners to stand up, be counted and join the business for change initiative. It may be time for change politically with Barack Obama waiting in the wings but it is the entrepreneurs of the world who really change things long term." - said Tom O'Brien, Editor of JointWinWin.com
The core focus of JointWinWin moving forward is to help member businesses increase productivity, sales and profits so they can afford to give more back to good causes.