Telford, United Kingdom (PressExposure) August 10, 2009 -- With the current economic doom and gloom being broadcast across all media platforms, Companies have two choices. Do they sit back and bite the bullet or load the gun and pull the trigger? UK based bridal and prom wear specialist's Ellese Chantel Bridal Couture are forging ahead with great results.
With many companies tightening their belts and cutting back on marketing costs, Ellese Chantel have been implementing a marketing campaign many would judge to be fool hardy in the current climate.
Partner and founder member Heather Denton said "We decided to take the bull by the horns and increase our marketing budget this year, in order to take advantage of the natural downturn in our competitors advertising campaigns, this being due to the lack of confidence in the market".
Many businesses large and small have reported a loss in profits and a significant amount have found they had no option but to close their doors for the last time, whereas Ellese Chantel has experienced a surge in customers and profits far ahead of those for the same period last year. And there is no sign of a let up just yet.
Marketing manager Andy Haycock commented "for a small business like ours it has been like a leap of faith that has proved to be well founded. Compared to the first six months of 2008 our turnover has grown 137.5% and looks to continue for the near future".
A leap of faith or just good marketing? With the general confidence in the market place being low, companies have to use every tool in their arsenal to continually build a stronger and more profitable position and Ellese Chantel have clearly taken this on board.
Ellese Chantel are a bridal wear and accessories supplier based in the lovely Ironbridge Gorge in Shropshire, UK. Formed in late 2006 the company offers a wide range of wedding and prom related products including dresses and shoes.