Columbia, SC (PressExposure) October 14, 2009 -- Blogging and Social Media efforts have become more prominent ways of informing potential customers, clients, and business partners of what is happening within a business's activities. Splash Omnimedia has recognized this and incorporated new strategies to help take advantage of this new media vehicle.
Blogs and news feeds have frequently found themselves on the back bumper of websites. At times being a small link on the About or Contact pages for many companies. Splash has recognized that in most cases this information not only should have a link on the Home Page, but list the latest headlines directly to the front of the website. This gives viewers the ability to discover what that entity is currently doing but also find out more about who they are, and why they are actually doing what they are doing. The news feed often conveys to viewers a sense of the company's culture and values in a real world environment, giving the visitor a tangible feeling for with which they are doing business.
Facebook, Twitter, and other Social Media outlets help to purport these feelings and initiatives by taking the bricks and mortar away, and making the business a sum of its parts...which are the people. You can observe the updates and see what is being worked on, or what is important to the business or even the person that we will call the "updater" on that day. Like most entries that are shared to the outside world, company updates in Social Media tend to convey what the writer has on their mind or plate at the time it is authored. Again, this can reveal what kind of person this business employs and further demonstrates the company culture.
Splash Omnimedia's concept to move this information to the Home Page of their client's website has boosted Search Engine rankings across the board as well as increase page view time on those sites. The blog pages also provide a forum for instant feedback from viewers and clients regarding the site, services, and products.
"The decision to move Blogging and Social Media to the front of our client's sites has been invaluable. The responses we have received and the traffic that it has generated has been better than we envisioned. It has proven to be very efficient for delivering real life feedback for our clients and boosting their SEO efforts," stated Matt Thompson in a recent interview regarding the changing landscape of media marketing services.