Lodz, Poland (PressExposure) April 07, 2009 -- Mascus, the electronic marketplace for used heavy equipment which enables trading in second-hand machines and trucks, has decided to cooperate with Bluerank on the field of search engine optimization for the European headquarters of Mascus in Helsinki.
Bluerank is responsible for designing SEO strategy for Mascus brand and advise on its implementation in particular countries. The agency is also working on optimization of the selected Mascus' advertising portals and their base applications in the search engines all over the world. Moreover, Bluerank is responsible for recruitment of the SOE agencies that are to be engaged in positioning of the Scandinavian Mascus' classified publishing portals.
Mascus is another Bluerank's client associated in ICMA, the trade organisation of choice for classified media publishers. The agency is specializing in this market sector by planning and implementing worldwide SEO campaigns for its entities.
Mascus.com is an on-line marketplace for heavy equipment such as construction and agriculture equipment, trucks...-says Tomasz Odrobinski, Marketing & Internationalization Director Mascus. Every month each of the national advertising portals, with Mascus.pl among them, publishes over 70,000 of buy and sell classifieds. We hope that the SEO activities that we are implementing will result in increasing the number of advertisements as well as doubling the number of our portals' users located in 29 countries.