Lodz, Poland (PressExposure) May 04, 2009 -- For the second time Polish banks were examined and assessed with regard to SEM activities (both SEO and PPC). Which bank efficiently positioned its websites, which advertised using sponsored links and which had the best results? What has changed since the last ranking was announced? You can find the answers in the latest bluerank report - Banks from SEM point of view.
Both rankings were based on the same research methodology. The following criteria were taken into account: position in organic search, quality and quantity of links to the website, search engines optimisation of websites and visibility of banks in Pay Per Click ads (PPC known also as sponsored links).
In the IV Q of 2008 the winner of the ranking (concerning optimisation and positioning as well as advertising in search engines), was PKO BP which maintained the position of the leader gained in the ranking done for the year 2007. PKO BP managed to increase the score by 1 point amounting to 52, however his result does not give the bank a secure supremacy over BZ WBK which is currently on the second position and was granted only 2 points less.
The largest rise was recorded by mBank, which jumped from the 7th position in 2007 to the 3rd in 2008. This increase is due to mBankâs launching of PPC actions (there weren't any recorded in the previous year), multiplication of the links leading to its website as well as its optimisation (SEO activities).
The most serious downgrade was recorded by MultiBank, which ended up on the tenth place loosing 5 positions since the last year report! The main reason of this loss is the less frequent appearance of MultiBank in TOP 10 of organic search results. They were generated by general search connected with banking branch and finance services: credit, banks, investment funds, loans, mortgage loan, investments, cash machines, home mortgage loan, credit card, pay card (the examination in 2007 was done for the same key words).
To find more information about the results of the research and its methodology please refer to the the full version of our Bluepaper - http://www.bluerank.com/bluepapers/bluepaper_022009_en.pdf
About Bluerank Bluerank (http://www.bluerank.com/) is a partner to leading Polish interactive agencies and media houses and is specialising in search engines marketing both in Poland and worldwide. The agency carries out international projects connected with search engine optimisation as well as search engine marketing campaigns on Polish and international markets (for the companies offering sensitive products; operating in travel, finance, motorisation, entertainment, e-commerce branches and for the media). Bluerank is a member of Interactive Advertising Bureau - an international association gathering companies which work out standards of business and advertising uses of Internet as well as SEMPO â an international organisation associating companies and specialists connected with search engine marketing.