Hyderabad, India (PressExposure) December 21, 2009 -- Bodhtree Consulting, (www.bodhtree.com) an IT Services Innovator, Data Management and Integration Company announced today that Dr. Reddyâs Laboratories has selected its Data Management and Integration engine MIDAS (Multi Industry Data Anomaly Solution) to address its mission critical application integration challenges.
MIDAS will help Dr.Reddyâs integrate mission critical applications such as ERP, SCM and third party systems in a seamless manner.
âPharma and Life Sciences verticals are front runners on MIDAS adoption. We found heterogeneity of the Enterprise IT brings a huge challenge in integration for the industry. Sanjiv Gupta, Chairman of Bodhtree Consulting said. With MIDAS organizations can standardize the quality of its services with far more accuracy and addresses these integration challenges with MIDAS extensive customization capability.
MIDAS has proven ability to integrate disparate data sources and applications ERP, CRM, SCM and can be used as a data management platform between disparate applications. MIDAS also provides a real time monitoring of data integration by providing critical alerts via and e-mail and SMS to the designated personnel which will ensure timely attention and smooth processing of the data between applications.
âWhat made us choose MIDAS is its ability to solve application challenges across various databases and applications. The application delivers measurable results at the lowest possible costâ. Says BV Srinivas, Dy-CIO Dr. Reddyâs Laboratories.
In his comments Head of SOA-DW of Bodhtree, Raghavan VSR Madabhushi said Bodhtree is committed to working closely with its clients to provide solutions that complement innovation, efficiency and growth in the areas of Multi Industry Data Anomaly services.
About Dr.Reddyâs Laboratories Established in 1984, Dr. Reddyâs Laboratories (NYSE:RDY) is an emerging global pharmaceutical company. We fulfill our purpose of providing affordable and innovative medicines through three core businesses: Pharmaceutical services and active ingredients, Global Generics and proprietary products. Dr.Reddyâs products are marketed globally, with a focus on India, US, UK, Germany and Russia. Website: http://www.drreddys.com