Gainsborough, Lincolnshire United Kingdom (PressExposure) February 24, 2011 -- The business arena has never been more competitive and you will need to utilise all of the resources available to you to get ahead. Google Places can be a key way in which you can boost your online presence. This can increase your visibility to customers and ensure they pick your services first.
What is Google Places?
Google Places [http://www.googleplaces.co.uk] is a straightforward business listing service. This allows you to set up an online business profile for your customers to view when they search under relevant keywords. When search engines such as Google return business listings they rely on a variety of sources such as the Yellow Pages for information. By inputting your details into Google Places directly you can make sure your business listing is accurate and up-to-date. You will also be able to add photos, video clips, real time updates and even coupons. All of these details can help your business listing stand out from the crowd and boost your website visibility.
Using Google Places
If you are planning your marketing strategy then Google Places can offer a number of benefits. To help you use this product more efficiently here are a few top tips:
* Free Listings - it is free to list your basic details on Google Places. However if you want to boost your online presence even further you should consider investing in a professional online marketing program such as AdWords.
* Business Address - each listing entered into Google Places [http://www.googleplaces.co.uk] must have a genuine physical address. However if you work from home you may not want this particular address advertised on the Internet. You will still need to include your address but you will be able to 'hide' it for when your details go live.
* Areas Covered - you can only have one business listing per address. If your main business is based at one address but serves multiple areas all you need to do is list the areas you serve in your Google Places account. This avoids the necessity to set up a listing for each area you cover.
* Statistics - you can access data reports from your Google Places dashboard. This allows you to see recent activity on your listing. This includes the number of times your listing has appeared on a Google search and also the number of times people have clicked through on it. This information is an important way to judge if your listing is working or not so you do need to review this regularly.
Help and Support
There is plenty of useful information on Google Places from the Help section on the main website. This offers you more guidance on setting up your account and creating your listings. If you have any further questions you will also be able to post your question on the active forum or email the Google helpdesk directly.
Google Places [http://www.googleplaces.co.uk] is a powerful online marketing tool for businesses of all sizes. By creating business listings with Google places you can boost website visibility and drive more traffic to your website.