, United Kingdom (PressExposure) April 13, 2008 -- New research from Boots reveals British Mums want to turn back the years this Motherâs Day. Sales figures released by Boots show that anti-aging skincare products â like the cult beauty serum No7 Protect & Perfect - have been flying off the shelves in the run up to Motherâs Day.
Boots reports a 516% increase in the sales of its No7 anti-aging skincare lines in the run up to Motherâs Day this year, compared with the same period last year. In February alone Boots sold over 700,000 No7 anti-ageing products, thatâs an average of over 3,500 every hour.
New consumer research from Boots supports this trend and reveals thereâs no longer a stigma surrounding buying anti-wrinkle cream as a gift for an older woman. More than eight out of ten (86%) British Mums said they wouldnât be offended if their children bought them an anti-aging treatment for Mothering Sunday (Omnibus research was carried out with 1,000 mums, from across the UK, by Redshift Research).
However, British children are more cautious with nearly a quarter (23%) saying they wouldnât buy an anti-wrinkle cream for their Mum for fear of offending them. But the message from Mums is clear, 15% of those surveyed chose looking younger as their number one Motherâs Day wish, and a further 15% said theyâd like more time to themselves for pampering.
But British blokes better watch out as 43% of Mums said they believe itâs the responsibility of their partner to make sure they get pampered on Mothers Day Gifts. Furthermore, nearly half (46%) of Mums said they feel embarrassed telling their children what theyâd like to receive for Motherâs Day.
Fiona Lakin, Beauty Expert from Boots, commented: âFrom their first day at school to their wedding day children cause worry for their Mums, and it all adds to the number of wrinkles that appear over the years. This year children across the UK are helping their Mums turn back the clock by giving them the most sought after anti-aging creams for Motherâs Day.â