Norwich, United Kingdom (PressExposure) September 16, 2009 -- As part of the celebrations for 25 years of London Fashion Week, the Mayor of London is modelling on the cover of special edition copies of Elle UK's October issue. He has also provided the editor's letter for the magazine. He's one of only three blondes who have written it, the others being editor-in-chief Lorraine Candy and designer Donatella Versace.
Boris obviously felt honoured to be given the opportunity to model on the cover. "Lorraine took what for many might seem a huge risk," he points out. "Who would have expected me to grace an Elle cover - or any other fashion magazine? The capital leads the world in producing innovative designers, so I'm thrilled to have been involved in this special issue celebrating 25 years of London Fashion Week." Are we about to see a change in career direction and a move into modelling for the Mayor?
The fashion industry could have suffered because of the recession, but Johnson has been showing his support despite the economic downturn. It was feared that regulars of the major fashion weeks would skip London this year and go directly from the New York to Milan Fashion Weeks.
In a bid to prevent this, the Mayor pledged that he would put Â£40,000 directly towards ensuring the top buyers attended February's London Fashion Week. Last year, the event saw Â£13.4million worth of orders in the following weeks, so hopefully the Â£40,000 is money well spent!
"Fashion, like the other creative industries, plays a vital role in London's economic success," observes Boris. "It is essential we do everything we can to support the fashion industry."