Chicago, IL (PressExposure) May 18, 2011 -- Brad Fishman of Fishman Public Relations recently appeared at the Franchise Trade Show in Excel, London as an expert speaker to share his knowledge of franchise public relations. Fishman discussed leveraging U.S. media relations to build a franchise brand.
The Franchise Show, held in Excel, London on February 18-19, 2011, is the UK's leading franchise exhibition for those interested in starting their own business or franchise. Attendees can speak to hundreds of exhibitors; attend educational seminars held by expert speakers and research franchises in the industry.
"The Franchise Show was an excellent opportunity for both seasoned franchisors and those just starting out to hear a lot of tips from those of us that have been able to create successful strategies," said Brad Fishman, CEO of Fishman Public Relations. "I focused mainly on effective use of public relations to generate franchise leads for your brand, but I also touched upon other marketing tactics that are specific to helping overseas brands gain recognition among U.S. prospects.
Brad Fishman is a noted franchising and public relations expert with 20 years experience developing successful lead generation campaigns through successful public relations efforts in the franchising industry. At the Franchise Trade Show, Fishman also spoke of the importance of combining PR with a well thought-out online approach as a winning combination for all franchise concepts. He also shared his expertise on the benefits of brand-building vehicles such as advertising, referrals, trade shows and direct mail.