Brand Connections And Aloft Hotels Partner To Create Media And Marketing Network

New York, NY (PressExposure) May 27, 2009 -- Brand Connections, LLC and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that the two companies have forged a long-term partnership to create an integrated marketing and media network unique to Starwood’s recently launched Aloft Hotels brand.

Beginning this month, Brand Connections will have the exclusive product sampling rights in all of the Aloft brand hotel properties. In addition, Brand Connections will be able to offer advertisers access to valuable media including in-lobby electronic tickers, in-room televisions, branded keycards, hotel email communications, as well as customized on-property events. The partnership was formed following a successful pilot program that proved the branding strategies implemented by the well-established out-of-home media company would provide a mutually beneficial relationship for each business and their respective clients.

“This is a fantastic opportunity to further enhance our ability to target consumers through our business traveler network by partnering with a new and innovative hotel brand from one of the world’s largest and most respected business and leisure travel hotel companies,” said Brian Martin, founder and Chief Executive Officer of Brand Connections. “We strive to continually provide a unique branding experience in a hip and modern environment. This broad marketing partnership will give our clients the ability to reach Aloft’s trend-conscious and savvy guests across multiple platforms.”

"Brand Connections has an exceptional reputation and unprecedented direct relationships with some of the largest brands in the world,” said Brian McGuinness, Senior Vice President, Specialty Select Brands, Starwood Hotels & Resorts Worldwide, Inc.. “Based on the positive feedback we received from our guests during Brand Connections’ pilot program earlier this year, we are pleased to extend the partnership which will further enable us to bring added-value to the special relationship we have with our discerning guests.”

This relationship is an extension of Brand Connections’ unique ability to connect brands with consumers through multiple touch points during their entire travel experience – within hotels, at the airport and onboard the aircraft.

About Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com.

Stacy Trevino Starwood Hotels & Resorts Phone #: 914.640.8513 Email: stacy.trevno@starwoodhotels.com

About Beautiful Planning Marketing Group

Brand Connections (http://www.brandconnections.com) is one of the largest marketing and media companies in North America focused on reaching consumers in a variety of venues. The company's targeted media, product placement and experiential marketing products connect national advertisers with hundreds of millions of consumers in environments such as airlines, hotels & resorts, outdoor sports & recreation centers and colleges & universities. Since 2001, Brand Connections has connected more than 400 national brands with over 1 billion consumers. Brand Connections is backed by one of the largest global media-focused private equity firms, Veronis Suhler Stevenson.


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Brand Connections
Phone #: 212-302-4141


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Press Release Submitted On: May 27, 2009 at 7:37 pm
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