Brand Transformation Revives Company and Wins SEED Award

Alpharetta, GA (PressExposure) June 12, 2007 -- On June 11th the Atlanta chapter of the AIGA, a professional association for design, held the 2007 SEED Awards Gala at the Woodruff Arts Center. This is where Southeastern design professionals are recognized for outstanding design achievements.

Everyone was excited to see a new category in the mix this year; case studies. “It is a rare opportunity to compete on the business level when it comes to design as many have a misunderstanding of the impact design strategies have on a business,” says Jim Stringer, Creative Director and Partner at XO Create!.

XO Create!, an Alpharetta based firm becoming known for their brand transformation skills entered the competition with a case study on Heritage Playsets. The firm was given strategic and creative freedom to transform Heritage Playsets, a premium wooden toy line, from “cheap import” to a premium shelf product that higher scale stores would be interested in carrying.

Within four months of beginning the transformation, the new Heritage Playsets line was unveiled at the New York Toy Fair with high acclaim. The Heritage Playsets line is set to bring increased sales of over three hundred percent since the transformation. A welcomed achievement by anyone’s standard especially a company whose brand was struggling to grow or hit the US market with any significance.

The attendees for the 2007 SEED Awards Gala were in the dark as to who may have won until the night of the awards. It was a spectacular night with colleagues, students, clients and friends and became even more spectacular as XO Create! was recognized for something more than graphic design, they won for strategic design that had a meaningful impact on a client’s business, the ultimate recognition. Overall, XO Create! walked away with two SEED Awards; one for the Heritage Playsets case study and the other for the XO Create! website (

XO Create! transforms brands on shelf through premium branding and packaging solutions.

About XO Create!

For more information contact:

Laura Donnelly

XO Create!

1320 Union Hill Ind. Ct Ste C

Alpharetta, GA 30004


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Press Release Submitted On: June 12, 2007 at 2:47 pm
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