London, United Kingdom (PressExposure) May 20, 2009 -- In business, first impressions count. And the little things can make a big impression. As marketing expert Ben Harris makes clear in a recent article on Marketing Donut, there are many ways that small businesspeople undermine their customer's confidence. "Often when you meet small-business owners while networking they talk a good game, and you get a good feel for their business. Then they hand you a home-made business card and it really doesn't look very professional."
Business cards are just the beginning says Harris. Professionalism in all points of customer contact are important in creating confidence. "People look to these communications for validiation. If it doesn't look and feel right, it's much harder to impress them."
The good news for small business people grappling with these issues is that Marketing Donut's small business branding section has all the free resources needed to avoid these common pitfalls and make a great impression on customers time and again. The resources cover a huge range of topics because, as Marketing Donut's branding experts explain, a small business brand is considerably more than a nice logo.
"Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business. Your brand is in your customer promise, your business values, your personality, the way you talk to your customers. It's in the way you package your service and answer your phone."
While there are many different ways small businesses can approach branding, it doesn't need to be convoluted or expensive. Check out the site's easy-to-use brand building checklist and straightforward advice about branding on a shoestring.