San Leandro, CA (PressExposure) April 18, 2007 -- Natonally known speaker and marketing expert, Ken Rabello, will present a program entitled, Branding Your Business for Impact, at Chabot College on April 21, 2007. Those attending the program will be introduced to many of the tips Ken has shared with members of the classes he has conducted for Fortune 100 and Fortune 500 companies.
As he points out to his audiences, "It is important to remember that name recognition can increase profits from 10% to 20%, so it is worth it to work on branding the name of your product or company." In this highly competitive world, it is important to use all of the tools at your disposal to ensure that your product or service -- which is not likely to be one of a kind -- is the product or service that is remembered, sought after, and purchased.
Those taking part in this program will learn the secrets of some of the world's greatest corporations and what they have done to successfully make their names and their product names "household words" (e.g., Coca Cola, Xerox, 7 UP, Kleenex to name just a few). In his highly interactive training sessions, Ken provides tips, techniques, and opportunities for participants to interact, question, and learn by doing, so it is no wonder, said Dr. Kearney, that his programs are consistently ranked as "outstandiing."