Raleigh, North Carolina (PressExposure) July 22, 2009 -- Silverland Jewelry, a leading name among scores of online jewelry stores, never runs out of wonderful surprises. This time around, Silverland is taking it to the next level in the industry of wedding jewelry as it will soon open its new retail shop in Raleigh, North Carolina.
Silverland's jump into the traditional brick-and-mortar jewelry business has been seen by both insiders and observers alike as nothing short of amazing. This is due to the fact that majority of jewelry stores are closing shop or have concentrated their business activities online. It's a tough economic time for everybody, including the jewelers. But it seems that Silverland is not one of them.
This is only an initial step for the wedding jewelry specialist as Silverland experiences continued growth and increasing sales. The move to have an actual store, while still maintaining its popular Internet presence, is to accommodate a more personal and face-to-face approach with its customers. The jewelry company believes that many brides find it a positive experience to choose their bridal jewelry personally while inside an actual store. It gives them more freedom to choose and greater personalized touch as they shop around the store in search of that perfect jewelry piece for them.
Ray Paquette, owner of Silverland Jewelry, reveals that there are two main secrets to the recent successes of his company: reasonable prices and great attention to customer service.
"We offer a level of customization that is not often found at such affordable prices," Mr. Paquette points out. "Offering brides custom jewelry for their weddings at prices they can afford has always been the specialty of Silverland Jewelry."
Mr. Paquette notes that their bridesmaid gifts, bridal jewelry and bridesmaid jewelry sets are the most sought after in the industry due to their strength in communicating and consulting with their clients. Every client has a personal preference in colors, designs and styles; and they always try their best shot to give just that. The jewelry pieces are individually handcrafted in Raleigh, North Carolina -- primarily from Swarovksi crystals, freshwater pearls, and sterling silver. Above all, the wedding jewelry lines in Silverland remain the best possible value in the industry despite their advantage in customer services.
Still reeling from the incredible response of its free sample program, which allows brides to request crystal samples to match to their bridesmaids' gowns before placing an order, Silverland is also known for its dependability to accommodate requests for rush orders.
The new retail shop is slated to open August 1, 2009 in the Sutton Square Shopping Center at 6325 Falls-of-Neuse Road in Raleigh, North Carolina.