Brooke Bond Taaza's 'Taaza Pehchaan Manch' Arrives In Varanasi

Indore, MP India (PressExposure) June 22, 2011 -- To promote unique skill and talent opportunities for women in Varanasi and neighboring districts.

The second leg of Taaza Pehchaan Manch promoting women skills and talent is scheduled to be organized in Varanasi on Sunday 19th June 2011. After the stupendous success of the first Brooke Bond Taaza's "Taaza Pehchaan Manch" in Etawah, the event is all set to be held at Sanskritik Sankul, Maqbool Alam Road, Chowka Ghat, Varanasi, 10.00 AM onwards. Mrs. Pankaj Bhadouria, winner of Master Chef India 1 will be the Chief Guest.

The first event in Etawah in March 2011 received phenomenal response with over 3000 women participants. Over 5000 (an average of 2 per participant) handmade artifacts were on display. As part of the supporting the women to connect with her inner self and aspirations, and showing them way of taking the first steps, Mrs. Pankaj Bhadouria, winner of Master Chef India 1, has been the guiding role model for large number of women through Taaza Pehchaan Manch.

Taaza Pehchaan Manch is a special initiative launched by Brooke Bond Taaza, (Taaza is a unique and refreshing blend of tea that's sprinkled with fresh green tea leaves) to recognize the latent talents of women, thus empowering them. They are also given an opportunity to showcase their skills to a larger audience where experts from various fields can recognize them. The event in Varanasi is supported by reputed NGOs like Udyogini, Women in India Trust & Manav Sewa Samiti.

The event will comprise of various activities for women like pickle making/ cooking/ papad making, crochet/knitting/stitching/embroidery, pottery/ Art & Craft/ handicrafts and much more. Preparations for the event are in full flow and is expected to draw large crowd and women groups along with their families. Taaza Pehchaan Manch through this release invites and encourages all the women above the age of 18 in Varanasi to participate in this unique endeavor.

"We are very excited and geared up for our second Taaza Pehchaan Manch event in Varanasi. The thought behind this initiative complements perfectly with the Taaza brand credo of empowering and rediscovering woman's inner self, and thus providing a new direction to her life. Overwhelmed by the response from our first event in Etawah, we are sure the event will create waves in Varanasi too" said Mr. Arun Srinivas, Category Head, Beverages, Hindustan Unilever Ltd.

Various women organizations across U.P have committed to participate and support this innovative event for women.

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Editor's Note

About Brooke Bond:

Brooke Bond is the market leader in tea with a portfolio of 5 brands including Red Label, Taj Mahal, 3 Roses, Taaza and Sehatmand, that have been created keeping in view the specific taste and health needs of the Indian population. It provides a range of offerings that revitalizes the body and mind. It is a leader in the Indian market place as it has the best understanding of tea which helps it create a winning portfolio of brands.

About Brooke Bond Taaza:

Brooke Bond Taaza entered the lives of the contemporary Indian housewife in the 1990s. And over the years, Taaza has found a place, not just in her home but also in her heart. Taaza is a unique and refreshing blend of tea that's sprinkled with fresh green tea leaves. It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations.

About Hindustan Unilever Limited:

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.

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Press Release Submitted On: June 22, 2011 at 8:24 am
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