London, United Kingdom (PressExposure) February 18, 2009 -- BT has been confirmed as the title sponsor of a celebrity expedition to climb Mount Kilimanjaro to raise money for Comic Relief. The BT Red Nose Climb will see a team of famous faces scale Africaâs highest mountain. Climbers include Gary Barlow, Chris Moyles, Kimberly Walsh, Cheryl Cole, Ronan Keating, Denise Van Outen, Alesha Dixon, Fearne Cotton and Ben Shephard.
The UKâs 4.6 million small businesses are being encouraged by BT Business to use their entrepreneurial spirit to support the campaign and raise funds for Comic relief and the projects it supports at home and abroad.
To help small businesses rise to the challenge BT Business has developed a fundraising pack to offer guidance and is offering a range of exciting prizes to the businesses that raise the most funds.
âFundraising is a great opportunity to motivate staff, increase your brand presence with customers and clients, raise the company profile within the local community and show support to a worthwhile cause, said Bill Murphy, Managing Director, BT Business.
âThe BT Red Nose Climb is a truly inspiring project, which will give vital support through Comic Relief to people around the world. BT Business is committed to supporting the small business community and weâve developed this pack to encourage small businesses to get involved. Small businesses not only make a vital contribution to the UK economy but are often the first to put their support behind fundraising.â he concluded.
BT is also covering the cost of the starsâ attempts to tackle the 19,340ft peak, and an hour-long documentary of the attempt which will be shown on BBC One during the week leading up to Red Nose Day on March 13 2009.
Michele Settle, Marketing Director, Comic Relief said: âBT has helped people donate over the phone since we began, making it a vital part of the Comic Relief family. As BT Business already has a relationship with over a million small businesses in the UK we welcome their support in helping small businesses get behind the campaign this year. Thatâs why weâre so thrilled BT has chosen to extend its support to the BT Red Nose Climb â it is set to be a fantastic fundraising campaign so watch this space.â
BT has supported Comic Relief since 1985 providing telephony, call centres, network management and thousands of volunteer hours, enabling the charity to take millions of pounds in pledges on Red Nose Day.
To find out more about the BT Red Nose Day Climb, download the fundraising pack or set-up a business fundraising page visit [http://www.bt.com/comicrelief/business].
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