Sydney, Australia (PressExposure) July 23, 2009 -- One of the most important keys to marketing your business is to grab the attention of prospects and would-be clients. Translate this down to how your cards are designed and you would understand the importance of having a good logo design. Pictures can make a more lasting impression in the brain than words so it would be important to focus on how the design of your logo could draw attention or become the focal point in your cards.
A good logo design should not be very elaborate or intricate that it distracts viewers from reading the rest of the vital information in the cards. On the other hand, it should not be very, very simple that bored viewers would simply toss the card into the waste bin. One important element to consider is that the logo should be designed according to your company's theme or color as this would increase brand recognition and consistency.
The logo design, as the card's focal point, should effectively grab the attention of the potential client making him want to know more details and information about your business. The design should be easily recognizable and should be effective enough to easily identify with your business or company. Your logo is your company background and story narrated in seconds that is why the design should be effective enough to let your clients readily recognize your products or services.
Aside from the logo, another element that makes for an effective business card is the content. The information printed in your card should showcase the information that you want to convey to your customers or prospective clients through a few lines of textual information. The following are important elements or information that should be included to make your business cards a very potent and effective marketing tool.
â¢ Your business name should be easily recognizable and readable. Avoid fonts that make text very hard to read. You would not want your clients to guess your business name, right? You should take note that comprehension is more important than making an impression in this regard. Leave the impression functions to your logo design.
â¢ Sometimes your business name may not be adequate in conveying what your products or services are so you would need to put in a catchy slogan or additional lines of text to describe this information.
â¢ Your name and contact details are also vital elements that should be present in your card. Include your business address, telephone numbers, cellular phone numbers, fax numbers, email address and websites. Give your potential clients every opportunity to get in touch with you in the manner they would prefer.